Summary: Livestream shopping allows real-time interaction and purchasing. To excel, businesses should choose the right platform, act professionally, offer rewards, streamline purchasing, and promote sessions strategically.
Livestreams that clarify key product features can be great add-ons for ecommerce. Determine the right platform and vibe, keep users engaged with rewards, and minimize the effort of checking out or reaching for support.
Video Author
Feifei Liu (刘菲菲) is a International UX Researcher with Nielsen Norman Group, conducting research on a broad range of design issues using quantitative and qualitative research methodologies. Her research interests include culltural differences and UX, UX for children, and e-commerce.