Preference Testing for Assessing Visual Design

Summary: Preference testing is a tool to evaluate multiple design variations, helping you make informed decisions that align with your brand and resonate with your audience.

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Preference Testing for Assessing Visual Design

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Use methods like 5-second testing, first-click testing, and preference testing to gain insights into how users perceive your visual design.

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Megan Chan is an Experience Specialist with Nielsen Norman Group. She uses her expertise in user research, interaction design, and storytelling to guide product and business decisions. Megan consults clients across various industries and trains UX professionals around the world.

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