Return of the Generalist

Summary: AI is reviving the UX generalist. Broad skills, adaptability, and strategic thinking are becoming more valuable than deep specialization.

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Return of the Generalist

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The Return of the UX Generalist

AI advances make UX generalists valuable, reversing the trend toward specialization. Understanding multiple disciplines is increasingly important.

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Sarah Gibbons is Vice President of Nielsen Norman Group. She works at the intersection of research, strategy, and design.

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