Self-Determination Theory: Users Want Autonomy, Relatedness, and Competency

Summary: Humans have a deep need for autonomy, relatedness, and competency in their life. Catering to these needs in UX design can drastically increase user satisfaction.

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Self-Determination Theory: Users Want Autonomy, Relatedness, and Competency

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Autonomy, Relatedness, and Competence in UX Design

Addressing these 3 fundamental psychological needs in our products increases user motivation and well-being. Users will be more engaged and more likely to use our designs.

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Tanner Kohler is a Senior Experience Specialist with Nielsen Norman Group. Tanner's studies have focused on social psychology, and he has researched theories of human motivation and the gamification of learning. He has developed, taught, and evaluated curricula for thousands of full-time volunteers for the Church of Jesus Christ of Latter-Day Saints. He has an MS degree in instructional psychology and technology.

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