Success Rate vs. Completion Rate

Summary: Measure completion rate when users follow a linear process with a fixed number of steps; use success rate when there are multiple ways to accomplish a task.

by

Topics:

Success Rate vs. Completion Rate

 to watch NN/g videos

Related Article

Quantitative Research: Study Guide

Unsure where to start? Use this collection of links to our articles and videos to learn about quant research, quant usability testing, analytics, and analyzing data.

Video Author

Tim Neusesser is an Experience Specialist with Nielsen Norman Group. With a strong business background, his fields of expertise include strategy, management, and analytics.

Learn More

Subscribe to the weekly newsletter to get notified about future articles.

Videos