Summary: Use the 5 key visual design principles—scale, hierarchy, balance, contrast, and Gestalt principles—to objectively critique and improve designs.
Unsure where to start? Use this collection of links to our articles and videos to learn about visual design in UX.
Video Author
Rachel Krause is the Director of Live Training at Nielsen Norman Group. She leads the design, delivery, and continuous improvement of NN/g’s live training offerings. She has expertise in UX strategy, facilitation, storytelling, product design, and stakeholder management, and is passionate about empowering UX professionals to build skills, solve complex problems, and elevate UX maturity within their organizations.
