Full day training course

UX Basic Training

Be an effective UX professional: Know the lingo and sell the process

Focusing on user experience (UX) can differentiate a company from its competitors. In one day, we give you a thorough overview of the user experience field and its many components. You will learn the importance of a user-centered design process and the benefit of incorporating UX activities at every stage of a project.

This course is ideal for people who are beginning to work in user experience or have some knowledge of the field. It clarifies what UX professionals do, and need to do, to create good, usable designs.

"As a newbie in the UX field, the UX basic training course had both breadth and depth of the specialty making it a great place for me to start."

Melanie Langmead
CapTech Consulting

Topics Covered

Topics Covered

  • Business value of UX design
    • Learn tips for promoting UX as a competitive advantage
    • Key Performance Indicators (KPIs) and usability metrics
    • Return on Investment (ROI)
    • Learn to sell UX as a competitive advantage
  • Foundation of user experience
    • Defining key terms and understanding the relationships among them, such as: user experience (UX), usability, utility, usefulness, user centered design (UCD), human factors, human-computer interaction (HCI), user interface (UI), graphical user interface (GUI), natural user interface (NUI), eyetracking gaze plot and heat maps, cross-channel design, responsive web design, emotional design, information architecture (IA), visual/graphic design, interaction design (IxD), search engine optimization (SEO), content strategy, accessibility, and more
    • Design products around people, instead of teaching people how to use products
    • What it means to do user experience design
    • Usability, usefulness, utility, and user experience
    • How we measure usability
    • Usability and user satisfaction
  • Understanding people in order to improve our design
    • Age and gender differences
    • Cognitive aspects of user behavior
    • Designing for the initial experience compared to supporting skilled performance
    • Growth in user expertise over time and learning curves
    • Supporting people with disabilities
    • Create personas to focus the team on specific audience segments
  • What you can do to improve the UX
    • Form multidisciplinary project teams
    • Know who you're designing for
    • Follow design standards
    • Test your design early and often
  • Know when to apply which research methods and how to use the data to improve design
    • Conducting studies in usability labs
    • Testing your design remotely with people in their own home or office
    • Eyetracking costs and benefits
    • Field studies, site visits, and ethnography to uncover how your product is used "in the wild"
    • Surveys and focus groups to gather preference data
    • Customer satisfaction scores
    • A/B and multivariate testing 
    • What to measure with site analytics
    • Reading the value of site metrics 
    • Content strategy
    • Determining navigation through card sorting or tree testing
    • Qualitative vs. quantitative methods
    • Outsourcing or doing it yourself
  • Starting designs off right
    • Focus on all levels of user interface from content to visual design
    • Follow usability guidelines and best practices
    • Pattern libraries
    • Platform conventions
  • History, trends, and challenges for UX
    • Adaptive content and responsive web design
    • Evaluating UX research, articles, and blogs
    • User and system control
  • Integrating usability with the project lifecycle
    • Traditional development processes and UX
    • Agile methods and UX
    • Creating time for research and iterative design
    • Involve developers early
    • Durability of usability guidelines
    • Iterative design and prototyping
  • Understand the purpose and roles of UX professionals throughout a project lifecycle
    • Who should conduct research: Designers or dedicated experts?
    • How to evaluate consultant quality
    • Building a UX team
    • Fitting UX within your organization
    • Being effective as the sole UX person in a company or group
    • Transitioning into a UX role
    • UX degrees and certifications
  • Stages of organizational UX maturity
    • Assess your organization’s commitment to UX
    • What to expect as your organization goes through the next step of UX maturity
    • Choosing high-impact projects to drive personal and organizational growth

Free Material With Course Attendance

Free Material With Course Attendance

Report: Return on Investment (ROI) for Usability

This 212-page report features best practices for increasing key performance indicators and estimating usability budgets through 72 richly illustrated case studies.



The basis of the course is a lecture format with a couple of group exercises to reinforce the learned principles and guidelines.

The course also includes:

  • Findings from our own usability studies
  • Videos from usability testing of people's behavior in response to a design
  • Screenshots of designs that work and don’t work, and why
  • Opportunities to ask questions and get answers

Attendee Feedback

"Nice crash course into the world of UX Design." Merlin Zuni, Havas Digital
"I feel I have been provided with a tool box for improving UX on my company's product." Karina Methus, Netlife AS, Norway
"High quality content and instruction from the usability gurus themselves. Although most of the course is focused on Web Design and Usability, much of it is applicable to general product design." Elizabeth Knowles, Clinical Product Specialist, Electa
"A great intro into UX which lays a strong foundation for more advanced topics. A must for any project manager!" Andrew Kucheriavy, Intechnic
"Instructor has an excellent command of the content. Very knowledgeable and excellent facilitator.  Clearly an expert in her subject matter. Articulate." Amy Murray, WisdomeEdge
"This basic course was a real eye-opener on the depth and intricacies of UX. It is a great jumping off point for even more UX study." Dave Feroe, Dave Feroe Design
"I come for a consolidated retail company, but with very little UX experience. This course really gives you an idea of how to start and what to do." Catalina, Santiago, Chile
"I feel really invigorated by the session. The delivery was well-paced and the level of detail was spot-on for a day long grounding in UX." Georgia Rakusen, What Users Do
"I have learned so much in the first day, it's crazy! And I have already done UCD testing before." Christine Spencer, Conceptual Mind Works, Inc.



Aurora Bedford

Aurora Bedford is a User Experience Specialist with Nielsen Norman Group. Prior to joining NN/g, Bedford was a User Experience Designer at a web development agency, where she created and refined user workflows, site architectures, and wireframes for a variety of e-commerce and branding websites, web-based intranets, and mobile applications. Her experiences as a front-end web developer allow her to create effective designs while balancing technical and business needs. Read more about Aurora.

Garrett Goldfield

Garrett Goldfield is a User Experience Specialist at Nielsen Norman Group with 20 years of practical experience. At Nielsen Norman Group, Goldfield has consulted for clients in a broad range of industries, including e-commerce, automotive, health care, financial, media, telecommunications, education, art and non-profits, as well as highly specialized B2B sites. Read more about Garrett

Kara Pernice

Kara Pernice (@KaraAnn) is Senior Vice President at Nielsen Norman Group. Pernice uniquely combines her 20-plus years of business, research, and design knowledge and experience to help organizations increase their UX maturity and derive interfaces which are usable, useful, and surpass business goals. Pernice is accomplished at evaluating and managing design situations, and crafting with a team the most fitting design and research methods, and converting this analysis into outstanding design. Pernice has led teams running hundreds of intercontinental research studies, and is expert in many usability methods. Read more about Kara

Kathryn Whitenton

Kathryn Whitenton is a Senior User Experience Specialist with the Nielsen Norman Group. She works with clients to evaluate the user experience and information architecture of websites in a variety of industries including technology, telecommunications, and media, as well as corporate intranets. She has conducted usability research, eyetracking user research, and studies of users on mobile devices in the United States, Europe, Asia, and Australia. Her user studies have included general audiences as well as specific consumer types, business segments, children, and seniors. Read more about Kathryn

Currently Scheduled

Currently Scheduled:

Apply this course toward UX Certification