A day-long conference for user experience executives and those on the executive track.
Monday, September 22, 2003
Westin Chicago River North Hotel
An open letter from Don Norman
How can UE make a difference?
By speaking the language of business, showing company executives how UE practices pave the road toward profitability, increased sales, increased customer satisfaction, and loyalty.
But UE professionals must also understand business, realize that UE is only part of the story in making a successful product and a successful company. UE is not as important as sales and profitability. A successful executive takes a company-wide perspective, works as an effective team player.
With the help of a distinguished advisory board, the Nielsen Norman Group is launching the UE Executive Forum to grow, support, and promote UE leadership at the uppermost tier of corporate management.
Each year this forum will provide you, our current and future UE leaders, with the tools you need to manage and sell UE design and development within your organization, resources for your continued growth, and valuable opportunities for networking among your peer leaders.
The UE Executive Forum is designed to help you:
- Advance the cause of UE throughout your organization.
- Understand the challenges of business, from the perspective of senior executives.
- Manage horizontally to peer managers and up the ladder to senior management. You may know how to manage and motivate your staff — but the successful executive has learned to manage well in all directions.
- Network: The schedule encourages interaction with the distinguished speakers, distinguished advisory committee, and a select audience of fellow executives and up-and-coming managers.
—Don Norman, host and moderator
2003 Speakers
Donald A. Norman, Ph.D.
Professor, Northwestern University
Co-Founder and Principal, Nielsen Norman Group
Dan Rosenberg, Oracle Corporation
Vice President of Research and Development for Usability and Interface Design
Tony Temple, IBM Corporation
Vice President, Ease of Use and IBM Fellow
David Risher, University of Washington Business School
Former Senior Vice President, Platform Services, Amazon.com
The UE Executive Forum Advisory Board
Robert Blaich, Blaiche Associates
President
Former Director of Design, Philips Corporation
Tom MacTavish, Motorola
Vice President & Director, Human Interface Labs
Maryam Mohit, Amazon.com
Vice President of UI & Product Reviews
Dan Rosenberg, Oracle Corporation
Vice President of Research and Development for Usability and Interface Design
Tony Temple, IBM Corporation
Vice President, Ease of Use and IBM Fellow
Jakob Nielsen, Nielsen Norman Group
Co-Founder and Principal
Author and former Distinguished Engineer, Sun Microsystems
Donald A. Norman, Nielsen Norman Group
Co-Founder and Principal
Author and Professor
Former Vice President of Advanced Technology, Apple Computer
Who Should Attend? Who is Eligible?
Executives and high-level managers (that is, people on the executive track — or who wish to be). You must hold management-level responsibility to attend. This is a small conference, with limited space (130 people). Preference for attendance will be given to top UE management — director level or above — then to senior managers, then managers. To find out if you qualify, request enrollment by downloading, filling out, and faxing the Enrollment Request Form.