Interviews with Conference Participants
Hearing from participants at previous conferences will give you an idea of the colleagues you’ll meet and the discussions you’ll have when you attend.
- Making Usability the Foundation of a Corporation
- When preparing for corporate growth, this insurance company user experience architect learned that consistency is crucial.
After all, time really is money—especially for users.
- Overcoming a Legacy System’s Curse
- Having a quality knowledge management system is important for a global consulting firm and—as this intranet manager learned—you
might have to junk a legacy system to build one.
- Going Beyond What Users Are Doing to Why
- Quantitative studies will get you only so far when analyzing how a site works, as this e-commerce manager learned. But qualitative
testing, correctly done, can provide insights as to why your users do what they do.
- Usability Principles Do Translate into Arabic
- Just because the alphabet runs in the other direction, doesn’t mean that design principles don’t apply to websites in Arabic,
says this graduate student from Saudi Arabia, who hopes to pioneer the usability field there.
- Keeping It Simple, Even for Doctors
- It’s important to have a concise message on your site, even when it’s aimed at doctors. Achieving this goal requires extensive rewrites, as this B2B marcom manager discovered.
- Managing Constant Change is a Constant Challenge
- Not only is change constant, but change also triggers further changes, says this telephone company Web consultant.
- Addressing Polar Opposite Audiences
- Although his firm’s site is great for electrical engineers, this Web manager realized that it’s unusable by the investors he also
hopes to reach. So, how do you use one site to reach two audiences with vastly different needs?
See also the full list of companies and organizations represented at recent conferences as well as photos from past conferences.
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