Application Usability 2: Workflow Design
- New York: Tuesday, February 28
- Las Vegas: Friday, March 16
- San Francisco: Thursday, April 5
- Amsterdam: Thursday, April 26
Kara Pernice
Garrett Goldfield
Full-Day Training Course
When building an application, one rule applies above all others: If users are to succeed,
they must be able to effectively navigate your UI. This holds for all applications—whether
you’re building a complex business workflow suite or designing a Flash applet to display
ecommerce product-configuration options.
Keeping such requirements and challenges in mind, this course uses real-world examples and
results from our user testing to show you not only how to develop effective interface components,
but how to assemble them into highly usable and coherent designs. When you accomplish both, users
can engage in a dialog with the application. They quickly understand what they need to do and
how to do it, and can feel confident that they’ve completed their tasks successfully.
This seminar moves beyond understanding UI components (as covered in
Application Usability 1),
and shows you how to apply UI components to create more effective flows for different tasks.
What You’ll Learn
In this session, you’ll learn:
- Application Development Lifecycle
- Big applications, little applications and everything in-between
- Principles for diagnosing and overcoming usability challenges
- Methods for choosing and integrating the right flows into your applications, drawing on diverse product examples
- How to address internationalization issues and accessibility concerns
Course Outline
- User-centered application design
- Tasks versus technology
- Techniques for determining how users work: Users aren’t designers, but they can help
- What users say vs. what they do
- Task analysis
- Turning user tasks into applications
- Four key workflow concepts explained
- Smart defaults
- Control vs. being led
- Progressive disclosure
- Inductive UI
- Workflow structures: Design considerations for different task types
- Cyclical tasks
- Checklists and Forms
- Answering known questions
- Iterate/problem solve to find answers
- Respond to an anomaly event
- Researching and Buying
- Specific guidelines by application type
- Wizards
- Native applications
- Hosted (client/server and Web) applications
- Ecommerce applications
- Collaborative workflow
- Complex problem solving
- Mini-applications (applets), ephemeral applications
- Application usability guidance
- Making the UI seem fast and responsive
- Archiving, Printing and Saving
- International and multi-language considerations
- Accessibility concerns
- Integrating a website and an associated application
- Maintaining user experience continuity
- Rich Internet Applications (RIAs)
- Tools, techniques, users: User-comprehension issues/how to teach your visitors what your RIA does
- Customized Applications
- Catering to novices and experts in one UI
- How too much information can dilute the effectiveness of the primitives and patterns in your UI
- Designing for user experience
- Design is everyone’s responsibility
Format
This full-day tutorial includes lectures, exercises, and discussion.
Handouts
Copies of all presentation slides
Who Should Attend
Whether you’re designing applets for a website or creating a
full-blown enterprise application, the fundamental guidelines described in this full-day
session will help you better understand your users’ needs and thus create more
efficient and effective applications.
Designers, program managers, usability engineers, and developers can all benefit from
this guidance, as the class covers interaction design and task analysis along with guidelines.
No prior knowledge of usability methods is assumed, and the day is intended to appeal to all disciplines.
The focus is on how users experience applications, so we won’t discuss code samples and
you don’t need a programming background.
This tutorial does assume knowledge of the user experience implications of basic design components
for applications, such as buttons, scrolling, notification dialogs, and windows. This information is
covered in the companion tutorial,
Application Usability 1: Page-Level Building Blocks for Feature Design.
See Also:
This tutorial is the sequel to Application Usability 1:
Page-Level Building Blocks for Feature Design, which covers the page-level components of dialogue design.
Each of the tutorials is a full-day, self-contained seminar that you can take independently. Taken together,
however, they’ll cover the full range of usability issues encountered in application design.
If you’re designing for mobile devices such as the iPhone, Android, or iPad, consider our specialized seminar on
Touchscreen Apps Usability.
Instructors
Kara Pernice is the Managing Director at Nielsen Norman Group. She has led many of
NN/g’s intercontinental research studies and generated the resulting design guidelines. She coauthored
the book Eyetracking Web Usability as well as many research reports, including
Designing Corporate Intranets,
Designing for Accessibility,
Designing for People Over the Age of 65, and
Designing Websites to Maximize Press Relations.
She is a leading authority on intranet usability and eyetracking usability ( The Wall Street Journal called her “an
intranet guru”). She judged the submissions for and coauthored NN/g’s
Government Intranets Report and its Intranet Design Annuals in
2001,
2002,
2003,
2005,
2006,
2007,
2008, and
2009.
She has also done extensive research in evaluating emotion and design, given presentations on a wide range of topics,
and worked with clients in various industries, including publishing, entertainment, technology, finance,
pharmaceuticals, and government.
She has more than 20 years of experience in UX design and research, and has established successful usability programs at
Lotus Development, Iris Associates (an IBM subsidiary), and Interleaf. She chaired the Usability Professionals’
Association 2000 and 2001 conferences, and served as 2002 conference advisor. She holds an M.B.A. from Northeastern
University and a B.A. from Simmons College.
Presenting in New York and Las Vegas.
Garrett Goldfield is a User Experience Specialist at Nielsen Norman Group, where he consults
with clients in a broad range of industries, including ecommerce, automotive, health care, finance, media,
telecommunications, education, and nonprofits, as well as highly specialized B2B sites. Previously, Garrett
managed the User-Centered Design group for Intuit's Tax Division, focusing on incorporating UCD processes
within Intuit's development cycle for TurboTax software and its Web applications. Prior to working at Intuit,
Goldfield worked at General Electric’s Information Systems Division, where he conducted ground-breaking
work in ecommerce interactions for marketplace transactions; and at The Aerospace Corporation, where he
pioneered standards for HCI telemetry data presentation for Space and Naval Warfare Systems Command. Goldfield's
research focuses on usability testing, contextual inquiry, and ethnographic user studies. He has also published
and presented on cost justification and ROI for usability practices, brainstorming methodologies, analysis, and
interpretation of qualitative user data.
Presenting in San Francisco and Amsterdam.
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