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Nielsen Norman Group
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| Strategies to enhance the user experience | ||||||
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Chicago
Amsterdam
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Information Architecture 1: Structure in Context
Dan Brown As more people clamor for space on your organization’s website or intranet, you must find an easy way to manage, store, and display information. Ad hoc structures or static navigation systems for Web-based content and services won't do the trick—there's too much information growing too quickly, and there’s too much riding on your site. Information architecture (IA) offers you a way to order information, and thus help customers and colleagues quickly find what they need. To structure an information space—such as a website—IA incorporates context: How information is used, who uses it, and how it fits into your organization. In short, IA can save your organization's site from complete chaos. In this seminar, we’ll explore the fundamental IA principles and how you can apply them to different types of projects. What You’ll LearnIn this course, you’ll learn:
Course Outline
Format:This full-day tutorial includes lecture and active participation. Handouts:Copies of the presentation slides. Who Should Attend:Anyone responsible for their organization's website, whether as a manager, content contributor, or designer. The course assumes little to no knowledge of IA. See Also:Companion course: Information Architecture 2: Navigation. Instructor:
Dan Brown is a principal at EightShapes, LLC, a user experience consulting firm based in Washington, DC,
that has clients in telecommunications, media, education, health, high-tech, and other sectors. Brown has been practicing
information architecture and user experience design since 1995. Drawing on his expertise in communicating complex ideas
and abstractions through high-quality visual documentation, Brown wrote Communicating Design (New Riders, 2006).
Amazon reviews call it “authoritative”, “practical, personal, comprehensive” and “a cool nerdbook.” Prior to founding
EightShapes, Brown consulted with organizations ranging from the US Postal Service, the World Bank, and the Federal
Communications Commission to USAirways, FirstUSA, and Fannie Mae. From 2002-2004, Brown led the content management program
for the US Transportation Security Administration. His portfolio includes work on public-facing Web sites, intranets,
and extranets, and addresses most aspects of the user experience, from information architecture and content strategy to
user research and interface design. Brown has participated in nearly every IA Summit since its inception in 2000,
moderating panels, leading workshops, and presenting posters. He’s written more than a dozen articles for Boxes and
Arrows on topics ranging from PowerPoint to the information architecture of home audio devices. Brown is very active
in the local Washington, DC, information architecture community, organizing regular workshops and bimonthly reading groups.
He lives in Bethesda, Maryland, in a newly renovated 1922 bungalow with his wife, son, and many, many pets.
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