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Nielsen Norman Group
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| Strategies to enhance the user experience | ||||||
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Nielsen Norman Group
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| Strategies to enhance the user experience | ||||||
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Amsterdam
Apr 23-27 Washington D.C.
May 14-18 Chicago
Jun 25-29 Toronto
Jul 23-27 Sydney
Aug 12-17 |
Information Architecture 1: Structuring and Organizing Web-Based Information
Kathryn Whitenton Information Architecture (IA) is the cohesive structure that brings all of a website’s pieces together in a uniform manner. After the strategic plan, IA is the single most important element driving website success. Unfortunately, many Web teams lack the expertise or time to undertake a full-blown IA development phase and often combine it with navigation and interface design. We understand this reality and have developed this seminar to help teams for whom IA is a small (yet important) part of their Internet responsibilities. There are hundreds of books and courses about IA. How is this one different? It incorporates empirical findings from our extensive usability studies and examines them using screenshots, video clips, and explanations of real user experiences. Whether or not you have prior IA knowledge, Information Architecture 1 will help you get up to speed. You’ll learn the whys, whats, and hows of developing a useful, usable, and extensible information structure that saves your company time and money during and after development. What You’ll Learn
Course Outline
FormatThis full-day tutorial includes lecture, screenshots, user testing videos, and active participation. Course MaterialsCopies of the presentation slides Who Should AttendThe course assumes little to no knowledge of IA and is appropriate for anyone responsible for their organization's website, including managers, content contributors, and designers. See Also:See our companion course: Information Architecture 2. Instructors
Kathryn Whitenton is a User Experience Specialist with Nielsen Norman Group. She works with
clients to evaluate the usability and information architecture of websites including technology,
telecommunications, and media sites, as well as corporate intranets. She has conducted usability research,
eyetracking user research, and studies of users on mobile devices in the United States, Europe, Asia, and
Australia. She teaches seminars on Information Architecture, Principles of Human Computer Interaction, and
Fundamental Guidelines for Web Usability. Prior to joining NN/g, Whitenton worked as a Usability Engineer
with the University of Washington Libraries, where she led user research and usability testing for the
Libraries' website. She also worked as a psychology researcher at the University of Texas at Austin, where
she managed a clinical research study funded by the National Institute of Health. Whitenton holds Masters
in Library and Information Science from the University of Washington, and a B.A. in Psychology and Plan II
from the University of Texas at Austin.
Presenting in Amsterdam, Toronto, and Sydney.
Jen Cardello is a User Experience Specialist with Nielsen Norman Group. Since 1996, Cardello has
specialized in user-centered and business-focused website strategy, expert reviews, competitive analysis, and
information architecture. She previously led customer experience consulting practices at Gomez Advisors, Watchfire,
and Keynote Systems, advising clients in sectors such as financial services, telecommunications, and lodging.
During this time, she also developed hundreds of user experience criteria for the Keynote Scorecards that benchmark
dozens of financial services websites including banks, brokerages, lenders, and insurance carriers. As principal
of her private practice, Cardello worked with clients in transportation, financial services, publishing, and
education to define user and usage-centered Web strategies and architectures. She has a BFA in architecture
from the Massachusetts College of Art and Design.
Presenting in Washington D.C. and Chicago.
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