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Nielsen Norman Group
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| Strategies to enhance the user experience | ||||||
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Nielsen Norman Group
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| Strategies to enhance the user experience | ||||||
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New York
London
San Francisco
Melbourne
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Fundamental Guidelines for Web Usability
Jakob Nielsen Which of the 1,549 documented Web usability guidelines are most important? This tutorial focuses on the key insights into people’s website behavior and on the resulting top guidelines for making your website easier and more enjoyable to use. Understanding these general principles will help you think through design problems, analyze usability challenges specific to your own project, and make the correct trade-offs when you have conflicting considerations. This course distills the findings from our testing of 831 websites with 2,744 users in 16 countries across 4 continents, including usability tests, field studies, and eyetracking research. What You’ll LearnIn this session, you’ll learn:
Course Outline
FormatThis full-day tutorial includes lectures, extensive video highlights from user testing and eyetracking, and some exercises. HandoutsCopies of the presentation slides Who Should Attend?This course is suited both for usability veterans and people new to Web usability. For novices, the tutorial offers the most basic and important guidelines for improving Web designs. For attendees familiar with some guidelines, the tutorial offers the chance to learn the principles and research that underlie the recommendations. Understanding the foundations of usability will let all attendees use principles to analyze their own unique design problems. Instructors
Jakob Nielsen is a principal of Nielsen Norman Group. He is the founder of the “discount usability engineering” movement, which emphasizes fast and efficient methods for improving the quality of user interfaces. Nielsen, noted as “the world’s leading expert on Web usability” by U.S. News and World Report and “the next best thing to a true time machine” by USA Today, is the author of the best-selling book Designing Web Usability: The Practice of Simplicity, which has sold more than a quarter of a million copies in 22 languages. His other books include Usability Engineering, Usability Inspection Methods, International User Interfaces, Homepage Usability: 50 Websites Deconstructed, and Prioritizing Web Usability. Nielsen’s Alertbox column on Web usability has been published on the Internet since 1995 and currently has about 200,000 readers. From 1994 to 1998, Nielsen was a Sun Microsystems Distinguished Engineer. His previous affiliations include Bell Communications Research, the Technical University of Denmark, and the IBM User Interface Institute. He holds 79 United States patents, mainly on ways of making the Internet easier to use.
Kara Pernice is the Director of Research at Nielsen Norman Group and heads the company’s East Coast operations. She has led many of NN/g’s major intercontinental research studies, generated the resulting design guidelines, and coauthored several reports, including designing corporate intranets, designing for accessibility, designing for people over the age of 65, and designing websites to maximize press relations. She is a leading authority on intranet usability and eyetracking usability (The Wall Street Journal called her “an intranet guru”). She judged the submissions for and coauthored NN/g’s government intranets report and its Intranet Design Annuals in 2001, 2002, 2003, 2005, 2006, and 2007. She has also done extensive research in evaluating emotion and design. has given presentations on a wide range of topics, and has worked with clients in various industries, including publishing, entertainment, technology, finance, pharmaceuticals, and government. She has more than 15 years of experience in evaluating usability, and has established successful usability programs at Lotus Development, Iris Associates (an IBM subsidiary), and Interleaf. She chaired the Usability Professionals’ Association 2000 and 2001 conferences, and served as 2002 conference advisor. She holds an M.B.A. from Northeastern University and a B.A. from Simmons College.
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