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Nielsen Norman Group
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| Strategies to enhance the user experience | ||||||
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Nielsen Norman Group
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| Strategies to enhance the user experience | ||||||
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Amsterdam
Apr 23-27 Washington D.C.
May 14-18 Chicago
Jun 25-29 Toronto
Jul 23-27 Sydney
Aug 12-17 |
Fundamental Guidelines for Web Usability
Jakob Nielsen Which of the 1,549 documented Web usability guidelines are most important? This tutorial focuses on the key insights into people’s website behavior and on the resulting top guidelines for making your website easier and more enjoyable to use. Understanding these general principles will help you think through design problems, analyze usability challenges specific to your own project, and make the correct trade-offs when you have conflicting considerations. This course distills the findings from our testing of 831 websites with 2,744 users in 16 countries across four continents, including usability tests, field studies, and eyetracking research. What You’ll Learn
Course Outline
FormatThis full-day tutorial includes lectures, extensive video highlights from user testing and eyetracking, and some exercises. Course MaterialsCopies of the presentation slides Who Should AttendThis course is suited both for usability veterans and people new to Web usability. For novices, the tutorial offers the most basic and important guidelines for improving Web designs. For attendees familiar with some guidelines, the tutorial offers the chance to learn the principles and research that underlie the recommendations. Understanding the foundations of usability will let all attendees use principles to analyze their own unique design problems. Instructors
Jakob Nielsen is a Principal of Nielsen Norman Group. He is the founder of the “discount
usability engineering” movement, which emphasizes fast and efficient methods for improving the quality of user
interfaces. Nielsen, noted as “the world’s leading expert on Web usability” by U.S. News and
World Report and “the next best thing to a true time machine” by USA Today, is the
author of the best-selling book Designing Web Usability: The Practice of Simplicity, which has sold more
than a quarter of a million copies in 22 languages. His other books include Usability Engineering,
Usability Inspection Methods, International User Interfaces, Homepage Usability:
50 Websites Deconstructed, and Prioritizing Web Usability. Nielsen’s
Alertbox column on Web usability has been published on the Internet since
1995 and currently has about 200,000 readers. From 1994 to 1998, Nielsen was a Sun Microsystems Distinguished Engineer.
His previous affiliations include Bell Communications Research, the Technical University of Denmark, and the IBM User
Interface Institute. He holds 79 United States patents, mainly on ways of making the Internet easier to use.
Presenting in Amsterdam, Washington D.C., and Sydney.
Kara Pernice is the Managing Director at Nielsen Norman Group. She has more than 20 years of experience in UX design and research, and has established successful usability programs at Lotus Development, Iris Associates (an IBM subsidiary), and Interleaf. She chaired the Usability Professionals’ Association 2000 and 2001 conferences, and served as 2002 conference advisor. She has led many of
NN/g’s intercontinental research studies and generated the resulting design guidelines. She coauthored
the book Eyetracking Web Usability as well as many other research reports, including Designing Corporate Intranets,
Designing for Accessibility,
Designing for People Over the Age of 65, and
Designing Websites to Maximize Press Relations.
She judged the submissions for and coauthored NN/g’s its Intranet Design Annuals since 2001 (2001, 2002, 2003, 2005, 2006, 2007, 2008, 2009, 2011, and Government Intranets Report). She is a leading authority on intranet usability and eyetracking usability (The Wall Street Journal called her “an
intranet guru”). She has also done extensive research in evaluating emotion and design, given presentations on a wide range of topics,
and worked with clients in various industries, including publishing, entertainment, technology, finance,
pharmaceuticals, and government.
She has more than 20 years of experience in UX design and research, and has established successful usability programs at
Lotus Development, Iris Associates (an IBM subsidiary), and Interleaf. She chaired the Usability Professionals’
Association 2000 and 2001 conferences, and served as 2002 conference advisor. She holds an M.B.A. from Northeastern
University and a B.A. from Simmons College.
Presenting in Amsterdam, Washington D.C., and Chicago.
Hoa Loranger is a Director at Nielsen Norman Group and heads the San Diego office. Loranger has
consulted with many large, well-known companies in such areas as finance, customer support, intranets,
e-commerce, entertainment, and technology. She has conducted international usability research worldwide and has given
keynote presentations and tutorials on a wide range of topics, including user testing, paper prototyping, and fundamentals
of Web usability. She coauthored the book Prioritizing Web Usability
(New Riders Press) and has written reports on design for Flash-based
applications, investor relations,
“about us” pages,
B2B websites,
location finders, and
teens.
Before joining NN/g, she served as human factors lead for Intuit’s Consumer Tax and Small Business Division,
where her group was responsible for user-interaction and visual design for the TurboTax product line. At TRW
(now part of Northrop Grumman), she specialized in both hardware and software systems, including navigational
applications and computer configurations in military vehicles. Loranger earned an M.A. in human factors and applied
experimental psychology from California State University, Northridge, and a B.A. in psychology from University of California, Irvine.
Presenting in Toronto.
Kathryn Whitenton is a User Experience Specialist with Nielsen Norman Group. She works with
clients to evaluate the usability and information architecture of websites including technology,
telecommunications, and media sites, as well as corporate intranets. She has conducted usability research,
eyetracking user research, and studies of users on mobile devices in the United States, Europe, Asia, and
Australia. She teaches seminars on Information Architecture, Principles of Human Computer Interaction, and
Fundamental Guidelines for Web Usability. Prior to joining NN/g, Whitenton worked as a Usability Engineer
with the University of Washington Libraries, where she led user research and usability testing for the
Libraries' website. She also worked as a psychology researcher at the University of Texas at Austin, where
she managed a clinical research study funded by the National Institute of Health. Whitenton holds Masters
in Library and Information Science from the University of Washington, and a B.A. in Psychology and Plan II
from the University of Texas at Austin.
Presenting in Amsterdam, Toronto, and Sydney.
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