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Nielsen Norman Group
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| Strategies to enhance the user experience | ||||||
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Nielsen Norman Group
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| Strategies to enhance the user experience | ||||||
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San Francisco
New York
Sydney
Edinburgh
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Writing for the Web 1
Chris Nodder What’s in a word? Users approach online information differently than information contained in print media. Learn how to capitalize on this difference with some simple but powerful rules. Our research shows that rewriting text according to our “Writing for the Web” guidelines often doubles the usability of a website or intranet, and drastically increases the success rate for effectively communicating key messages. Attend this tutorial to discover how your choice of words influences the ways users navigate to — and around — your site. Learn to use words online to entice and educate users, and to more effectively convert them into repeat customers. Course Outline
FormatFull-day tutorial encompassing lectures, video highlights from user testing and eyetracking, and exercises. Real-world examples are used to highlight points throughout the day. HandoutsCopies of the presentation slides Who Should AttendThis session is intended for anybody who communicates online; Web designers, intranet contributors, online and technical writers and editors, usability engineers, sales and marketing professionals, and managers of these functions. Although there are no prerequisites, a general knowledge of Web usability issues and some general experience with writing are useful. The course will, however, cover some basics before delving into more complex issues. RelatedThis course is a companion course to Writing for the Web 2. To learn the topic in depth, we recommend that you attend both days, but each is structured to offer a complete single-day experience. If you need only the basics, attend the first day, or for advanced material, choose the second. Instructor
Chris Nodder a Director with Nielsen Norman Group. He works with large and small
clients across Europe and the US, in industries as diverse as financial services, health care, entertainment,
e-commerce, telecommunications, government, intranets, and highly specialized B2B sectors. He coauthored the
NN/g reports on B2B usability and
wishlists and gift giving, conducting focus groups,
user studies, and field research. Before joining NN/g, Nodder worked as a usability consultant at NatWest Bank in
the UK, and then as a senior user researcher at Microsoft Corp. His experiences managing the usability group at
NatWest are captured in the book
The Politics of Usability.
During his seven years at Microsoft, Nodder was responsible for many products, including the user experience for XP Service Pack 2,
a major upgrade to Windows XP (documented in the book
Security and Usability).
He has created personas, reality TV episodes, and even whole rooms ("usertoriums") as ways of getting developers to walk
in their customers' shoes. Nodder earned an M.S. in human-computer interaction from Guildhall University, London, and a B.S. in
psychology from the Polytechnic of East London. He has presented at and spoken on panels for conferences such as UPA, CHI,
Group, CSCW, and British HCI.
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