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Nielsen Norman Group
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| Strategies to enhance the user experience | ||||||
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Nielsen Norman Group
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| Strategies to enhance the user experience | ||||||
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New York
London
San Francisco
Melbourne
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Writing for the Web
Chris Nodder What’s in a word? Users approach online information differently than information contained in print media. Learn how to capitalize on this difference, using some simple but powerful rules. In fact, our research has shown that rewriting text according to our “Writing for the Web” guidelines often doubles the usability of a website or intranet, and drastically increases the success rate for effectively communicating key messages. Attend this tutorial to discover how your choice of words influences the ways users navigate to — and around — your site. Learn to use words online to entice and educate users, and to more effectively convert them into repeat customers. Course Outline:
Format:Full-day tutorial encompassing lectures, video highlights from user testing and eyetracking, and some exercises. Real-world examples are used to highlight points throughout the day. Handouts:Copies of the presentation slides Who Should Attend:This session is intended for anybody who communicates online; Web designers, intranet contributors, online and technical writers and editors, usability engineers, sales and marketing professionals, and managers of these functions. Although there are no prerequisites, a general knowledge of Web usability issues and some general experience with writing are useful. The course will, however, cover some basics before delving into more complex issues. Instructor: Chris Nodder is a
User Experience Specialist with Nielsen Norman Group. He works with large and small clients across Europe and the US, in industries as
diverse as financial services, health care, entertainment, e-commerce, telecommunications, government, intranets, and highly specialized
B2B sectors. He coauthored the NN/g reports on B2B usability and
wishlists and gift giving, conducting focus groups, user studies,
and field research. Before joining NN/g, Nodder worked as a usability consultant at NatWest Bank in the UK, and then as a senior user
researcher at Microsoft Corp. His experiences managing the usability group at NatWest are captured in the book
The Politics of Usability.
During his seven years at Microsoft, Nodder was responsible for many products, including the user experience for XP Service Pack 2,
a major upgrade to Windows XP (documented in the book
Security and Usability). He has created personas, reality TV episodes, and even whole rooms ("usertoriums")
as ways of getting developers to walk in their customers’ shoes. Nodder earned an M.S. in human-computer interaction from Guildhall
University, London, and a B.S. in psychology from the Polytechnic of East London. He has presented at and spoken on panels for conferences
such as UPA, CHI, Group, CSCW, and British HCI.
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