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Price:
$38,000 for a review of a website or intranet.
$73,000 for a competitive review of your website + 3 competitors.
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Method
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Nielsen Norman Group provides an independent expert assessment of your user experience. Getting an independent review is important, because research shows that different people tend to identify different problems. The outside view is not just more objective; it's free of the preconceptions of people who have worked on your project for years. We use the heuristic evaluation methodology which was originally invented by Jakob Nielsen.
We synthesize the results, prioritize the integrated list, and deliver solutions, so that you get a single report that lists the recommended improvements for your design.
Because we are not part of your project, we don't care about your internal politics or who originally suggested what design feature. As independent, outside experts we deliver an unbiased verdict that purely depends on what's best for your users.
Reviews are based on our extensive experience as the founders of the Web usability and intranet usability fields. We have tested 1,151 websites and intranets as well as hundreds of email messages with more than 3,000 users in the United States and Australia, Belgium, Canada, Denmark, Finland, France, Germany, Hong Kong, Israel, Italy, Japan, Korea, Singapore, Switzerland, and the U.K. (We have 2,139 usability guidelines from this research, but you don't have to worry about that: we focus your report on those that are important to your design.)
We know what works and what doesn't work with users after researching a much broader set of designs than you would ever have time to consider yourself.
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Who Should Purchase?
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Companies who are interested in having their website, intranet, or application subjected to independent expert review by pioneers in usability inspection methodologies. This is particularly useful if you're trying to decide on a new strategy or direction for your user experience, because our independent position allows us to approach your problems from a fresh perspective.
Even if you're not planning to change direction, it's still good to commission an independent assessment of your user experience from time to time, purely for reasons of risk reduction: to make sure there's nothing major you're overlooking because you're too close to the problem yourself.
We also offer cheaper single-feature reviews if you only need feedback on a specific part of your user interface. This is particularly useful for more tactical projects, where you're just redesigning one specific item and don't want to worry about the bigger picture (such as the total user experience).
Reviews can be conducted in any stage of the design process as long as there is some form of the design that can be inspected:
> Existing designs (e.g., live websites): review to set priorities for future work
> Design specifications, storyboards, or wireframes: review for feedback on the task flow and to make sure you have not overlooked major usability issues
> Prototype designs: review for independent feedback on all the main interface elements
> Ready-to-release designs: review to polish up before inflicting on users
We can review a live interface, a rough paper-based specification, or an early prototype. Independent usability assessment is valuable at any stage.
Intranets and enterprise applications can be reviewed if a version of the design can be shipped outside your firewall (e.g., on CD-ROM), if we can log in remotely, or if you can let us borrow an office at your location (travel costs may be extra in this case).
Competitive reviews are only available for websites and applications, not for intranets. You nominate up to 3 competitors and get your user experience scored against theirs. You also get recommendations for redesigning your site based on usability insights integrated across these other designs.
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Schedule
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Reviews typically take a few weeks. Faster turnaround is possible if you place the order sufficiently far in advance to allow us to block out time for our senior staff members and if you commit to a firm date when the design will be made available for review.
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Confidentiality
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All findings are kept completely confidential, as are any data and information about your project which we are given to help our evaluation better target your needs. Nothing about client engagements is ever communicated to anybody else.
Our publications and speaking engagements are purely based on research we fund ourselves, where we test large numbers of non-client websites and intranets. As a client you gain the added benefit of being benchmarked against this vast amount of additional data that we have invested almost $3M to collect, but your own data is never published (except for a few cases where a client has agreed to publish limited information about a project for PR reasons). |
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Deliverable
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Written report describing prioritized problems and issues, often complemented by a conference call for clarifying questions and additional advice on the design. Reports are typically 60-90 pages long. (No, a longer report is not better value for the money; it just means we found more usability problems in your design.)
The reports address two levels of issues:
> Specific usability problems in the design are identified together with recommended changes that will improve usability. We typically find between 50 and 100 design elements that we recommend changed even in the best designs (the most we've found was 231 usability problems for a website and 228 for an intranet).
> High-level analysis of the usability directions for the design and the recommended strategy for achieving significant advances in the user experience.
Frequently asked question: Can I see a sample report?
Answer: No, the reports are client-confidential. They contain highly strategic advice and analyses of not-yet-released designs. To assess our analytical skills and insightfulness, please read one of our public research reports.
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How to Order
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Please contact Nielsen Norman Group at info@nngroup.com if you would like more information or are interested in this service.
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How to Order |
| Please contact Nielsen Norman Group at info@nngroup.com if you would like more information or are interested in this service. |
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