Full day training course

Online and Remote User Testing

Get same-day user feedback on your design with remote testing tools such as usertesting.com

End your teams' debate about which design works better by conducting quick online usability studies.

Remote user research allows you to see how real people use your website or app from the comfort of their own home or office. This course will teach you when and how to use online user testing tools effectively to uncover usability issues, test assumptions, and make educated improvements to your design.

During this course you will run your own remote testing session in the morning and analyze the findings that same afternoon.

"Running remote testing requires a unique set of skills. This course teaches you to plan, design, run and present your test with great materials and hands on exercises. Definitely recommend."

River Chan, Safeway

Topics

  • Support design decisions with data from your users
  • Deciding when to conduct remote studies
  • Lean user research
  • Formative vs. summative assessments
  • Costs of remote research
  • Using your usability budget wisely
  • Writing test tasks and scripts to encourage engagement
    • Adapting tasks for when you can’t ask follow-up questions
  • Determining what to test
    • Optimizing time for short (15 minutes or less) un-moderated sessions
  • Mobile and desktop studies
  • Live screen sharing, screen recording, and voice capture
    • GoToMeeting
    • Join.Me
    • WebEx
  • Why and when you would run each of these types of online studies:
    • One-on-one user testing: How do users interact with the site when accomplishing a predetermined activity?
    • Click-testing: Where do users click after being asked a specific question?
    • Preference testing: Which design do users like better?
    • Card sorting and tree testing: How descriptive are the navigation labels?
    • Prominence and recall testing: What do users remember after 5 seconds?
  • Moderated, synchronous, experiments where faciliator talks with participant during experiment
  • Automated, asynchronous, experiments that can be set up ahead of time and run simultanously
  • Experiments to uncover usability issues and engagement
  • Innovate based on new insights
  • Evaluation of remote research tools, such as:
    • Bagelhint
    • Loop11
    • OpenHallway
    • Optimal Workshop
    • TryMyUI
    • UsabilityHub
    • UsabilityTools
    • Usabilla
    • Userlytics
    • Usertesting.com
    • UserZoom
    • WhatUsersDo
    • Zurb Verify
  • Recruiting participants anywhere
    • Finding your own
    • Hiring market research firms
    • Using panels
    • Intercepting from your site using ethnio
    • International testing
  • Moderating sessions while on the phone with the participant
  • Setting up un-moderated studies where the participants complete tasks on their own
  • Using online tools for rapid prototyping and iterative design
  • Design and prototyping tools, such as:
    • Zurb Solidify
    • Hotgloo
    • Balsamiq
    • InvisionApp
  • Competitive testing without bias
  • How to test intranets and enterprise applications with employees in other locations
  • Note-taking tools and tips
  • Analyzing video recordings
  • Follow-up questions and surveys
  • Online consent forms and non-disclosure agreements (NDAs)
  • Electronic incentives
  • Reporting findings from remote studies
  • Combining findings from remote and in-person studies
  • Improve your design based on science

Companion Course

Usability Testing is a related course to Online and Remote User Testing. Each course can be taken independently or together.

You do not need any experience with in-person usability testing to attend this course. We cover usability testing techniques as they relate to remote testing. If you’re interested in learning detailed facilitation techniques and how to set up a quick and cheap usability lab, we suggest taking the Usability Testing course.

Format

You will practice planning, implementing, and analyzing your own remote usability study during this workshop and receive immediate expert feedback. Lecture segments introduce topics and techniques.

This course also includes:

  • Same day user feedback from an online remote session you run in the morning
  • Videos from remote user testing sessions
  • Hands-on exercises practicing task writing, note taking, and analyzing findings

Bring Your Laptop

We recommend bringing your laptop to this course so that you can access the online tools we'll be using to run a remote usability study. However, if you do not have a laptop, or prefer not to bring it, you will still be able to participate.

Instructor

Marieke McCloskey

Marieke McCloskey draws on her extensive experience researching human behavior to help organizations improve the usability of their applications, websites, and intranets. She focuses on providing clients insights and recommendations at every stage of the design process. Her strategy workshops help organizations understand their users to build a competitive user experience. Read more about Marieke