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Nielsen Norman Group
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| Strategies to enhance the user experience | ||||||
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New York
London
San Francisco
Melbourne
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Email Newsletter Usability
Amy Schade If executed poorly, email newsletters can hurt rather than help your customer relations. In this full-day tutorial, we’ll explore the many requirements for creating an effective email newsletter, from timing to crafting text and subject lines.
Our insights, best practices, and guidelines draw extensively from Nielsen Norman Group’s research, including how to lead users through the subscription process, and making content more readable. In this tutorial, we’ll draw on those findings to discuss the subtleties of the email newsletter form itself, and also talk in-depth about our more than 150 newsletter usability guidelines. Course Outline:
Format:Full-day tutorial with lecture, discussion, video highlights from user testing, and exercises. Handouts:Copies of the presentation slides plus a free copy of Nielsen Norman Group’s full research report on email newsletter usability (retail value of this report: US$398). Who Should Attend:Anyone who designs, edits, or writes email newsletters, as well as anyone responsible for a company’s email outreach or marketing strategy. Instructor:
Amy Schade is a User Experience Specialist based in Nielsen Norman Group’s New York office.
Schade has worked with clients internationally in music, insurance, travel, banking, education, and e-commerce industries,
and has conducted user testing and performed reviews on a wide variety of websites and intranets in the United States, Europe,
and Asia. She presents tutorials and workshops on user testing, intranet usability, writing for the Web, and email newsletter
usability. She co-authored the NN/g reports on intranet usability,
intranet information architecture, email newsletters, and site map usability,
and has conducted many of the user test sessions for reports on accessibility
and usability for senior citizens. Before joining NN/g, Schade was an information architect at Arc
eConsultancy, where she created and revised architectures for sites ranging from a family-related content site to a transaction-based sponsorship
marketplace. Schade has also held various positions in new media and advertising. She has an M.A. from New York University’s Interactive
Telecommunications Program and a B.A. from the University of Pennsylvania. |