User Testing

  • Amsterdam: Monday, April 23
  • Toronto: Tuesday, July 24

Janelle Estes
Hoa Loranger

Full-Day Training Course

Watching users try to accomplish tasks on your site is the most effective and efficient way to uncover usability problems. Why doesn't everyone incorporate usability testing into their design process? Because they think it's expensive, time consuming, and requires an expert tester.

In this tutorial, we’ll give you the skills you need to conduct and analyze your own usability tests. You’ll discover techniques that require minimal budget and only a few days of time, yet can still uncover major usability issues in software, hardware, and websites.

What You’ll Learn

  • The benefits of testing real people
  • Why test results generalize to your whole user base
  • How to plan your usability test
  • How to recruit good participants and ensure they show up
  • What test materials you’ll need
  • How to conduct the test
  • The best way to interact with participants
  • How to get team members to attend sessions
  • What to do when things go wrong
  • Effective ways to analyze your findings
  • Strategies for getting your recommendations implemented

Course Outline

  • Difference between usability testing and focus groups
  • Discount usability testing: Why only five participants?
  • Qualitative vs. quantitative testing
  • Usability testing and iterative design
  • The “think aloud” protocol
  • Measuring usability
  • Planning a study
    • Goals
    • Scope
    • Location
    • Logistics
  • Recruiting participants
    • Identifying target users
    • Creating a screener
    • Incentives
    • Tips for finding qualified participants
  • Writing good tasks
    • Exploratory and directed tasks
    • Task logistics: Order, number, timing
  • Lab setup options
    • Testing at the user's location
    • Your office vs. usability lab
    • Turn any room into a lab
    • Recording sessions>
  • Conducting a study
    • Tips for study facilitators
    • How to interact with participants
    • Managing observers
  • Note taking
    • Capturing chronological happenings while monitoring session
  • Analyzing and reporting the findings
    • Affinity diagrams
    • Priority and severity ratings
    • Making recommendations
    • Different report types for different situations
    • The politics of usability reports
    • Communicating and tracking findings to resolution
  • Ethical considerations in usability testing
  • How these techniques fit in with other main usability methods
    • Field studies
    • Competitive analysis
    • Paper prototyping
    • Card sorting
    • Remote testing

Format

This full-day tutorial combines lectures and exercises. Participants will practice conducting their own usability study during this workshop and receive immediate expert feedback.

Course Materials

Copies of the presentation slides and sample test material (including test plan, participant screener, and usability report).

Who Should Attend

This tutorial is for anyone who wants to conduct usability tests, or who wants some background in usability testing before hiring external testers. This session is intended for people who have either never conducted a usability test or who are relatively new to the discipline.

Instructors

photo of Janelle Estes Janelle Estes is a User Experience Specialist with Nielsen Norman Group. She works with clients in a variety of industries and presents regularly about usability methods, email newsletters, writing for the Web, and the user experience of nonprofit websites. She has been the primary researcher on and co-author of several NN/g reports, including email newsletters, transactional email messages, donation usability for non-profit and charity websites, and social media. Prior to joining NN/g, Estes was a research associate on the Customer Experience team at Forrester Research, where she was involved with many research efforts related to user experience and user centered design. Additionally, Estes has worked as a user experience consultant with companies across many industries, including retail, financial services, healthcare, manufacturing, and telecommunications. Most recently, Estes worked at Chordiant Software as a Human Factors Engineer in an agile development environment. Estes holds a BS in Information Design and Corporate Communication, and an MS in Human Factors in Information Design, both from Bentley University. Presenting in Amsterdam.
photo of Hoa Loranger Hoa Loranger is a Director at Nielsen Norman Group and heads the San Diego office. Loranger has consulted with many large, well-known companies in such areas as finance, customer support, intranets, e-commerce, entertainment, and technology. She has conducted international usability research worldwide and has given keynote presentations and tutorials on a wide range of topics, including user testing, paper prototyping, and fundamentals of Web usability. She coauthored the book Prioritizing Web Usability (New Riders Press) and has written reports on design for Flash-based applications, investor relations, “about us” pages, B2B websites, location finders, and teens. Before joining NN/g, she served as human factors lead for Intuit’s Consumer Tax and Small Business Division, where her group was responsible for user-interaction and visual design for the TurboTax product line. At TRW (now part of Northrop Grumman), she specialized in both hardware and software systems, including navigational applications and computer configurations in military vehicles. Loranger earned an M.A. in human factors and applied experimental psychology from California State University, Northridge, and a B.A. in psychology from University of California, Irvine. Presenting in Toronto.