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Nielsen Norman Group Report:

B2B Website Usability
Design Guidelines for Converting Business Users Into Leads and Customers

Websites Tested in the Usability Studies

 
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Summary

The following 179 websites were subjected to user testing with real customers in order to generate our usability guidelines for the design of B2B sites.


Associations / Directories

  • fht.org.uk
  • homeopathy-soh.org
  • shrm.com
  • watechcenter.org
  • wsa.org

Distributor / Suppliers

 
  • technologyexpress.com
  • campbellsci.com
  • k12connected.com
  • grainger.com
  • sterlingmedicalproducts.com
  • vwr.com
  • avnet.com
  • globalsource.com
  • uline.com
  • aesolar.com
  • solarelectricsupply.com
  • store.sundancesolar.com
  • cmbags.com
  • sturgessportswear.com/
  • wholesalerscatalog.com

Informational

 
  • beginnersguide.com
  • patchmanagement.org
  • process-cooling.com
  • cc.utah.edu/~asn8200/rapid.html
  • voip-news.com
  • theofficeguide.com
  • cnet.com
  • microsoft.com
  • about.com
  • dmoz.org

Lists

 
  • distributorcentral.com
  • ga.tradeshowspecialist.com
  • bizrate.com
  • nextag.com
  • pricegrabber.com
  • alibaba.com
  • buyerzone.com

Retailers

 
  • dell.com
  • gateway
  • kendon.co.uk
  • protonsupplies.com
  • sony.com
  • bhphotovideo.com
  • brummers.com
  • burdickchocolate.com
  • carouselcandies.com
  • elegantgourmet.com
  • godiva.com
  • handmadetruffles.com
  • iwantchocolate.com
  • olivercandies.com
  • tomandsallys.com
  • turtlealley.com
  • furnitureatwork.co.uk
  • spaceofficefurniture.co.uk
  • hp.com
  • displays4less.com
  • tradeshowshop.com

Manufacturers

 
  • airproducts.com
  • peachtree.com
  • fluke.com
  • edisonmudcats.com
  • cabot.com
  • harvestvictoryusa.com
  • bellcomputer.com
  • toshiba.com
  • panasonic.com
  • canon.com
  • nimlok.com
  • planar.com
  • armstrong.com
  • ati.com
  • 3dsystems.com
  • mercuryluggage.com
  • corrugatedpallets.com
  • biomerieux.com
  • abbottvasculardevices.com
  • foxhollowtech.com
  • guidant.com
  • rainin.com
  • pb.com
  • buckeyediamond.com
  • sixthsensepos.com
  • wws5.com
  • epson.com
  • impact-displays.com
  • askproxima.com
  • infocus.com
  • mitsubishi-presenation.com
  • necvisualsystems.com
  • stratasys.com
  • ecora.com
  • sanyo.com
  • thermonics.com
  • temptronic.com
  • mycroftcomputing.com
  • shopclock.com
  • interstatepallet.com
  • marklevillelumber.com
  • premier-pallets.com
  • summitpallet.com
  • deltamachinery.com

Services

 
  • arandell.com
  • awcleaning.com
  • cbnclean.com
  • janiking.com
  • pro-serv.biz
  • alaskacascadefnclsvs.uswestdex.com
  • andc.com
  • bilateral.com
  • bluediamondcollections.com
  • cedarfinancial.com
  • creditman.biz
  • directrecovery.com
  • getitpaid.com
  • jmandw.com
  • rand-assoc.com
  • site96.com (IDCC)
  • suitcosts.com
  • transworldsystems.com
  • whywaitfinancial.com
  • att.com
  • centurytel.com
  • www.eschelon.com
  • kmts.ca
  • mci.com
  • nwtel.ca
  • qwest.com
  • sbc.com and att.com
  • sprint.com
  • verizon.com
  • vonage.com
  • leadershipdirectories.com
  • dnb.com
  • adp.com
  • ework.com
  • hewitt.com
  • towersperrin.com
  • worldatwork.org
  • meccinc.com
  • bankofamerica.com
  • bcbs.com
  • benefitlogic.net
  • convatec.com
  • humana.com
  • uhc.com
  • nelsoninformation.com
  • eleadz.com
  • fasanoandassociates.com
  • gerstmanmarketing.com
  • millard.com
  • mokrynski.com
  • countrywide.com
  • lendingtree.com
  • intelius.com
  • finderbinder.com
  • goapple.com
  • limbachandgreenwald.com
  • cadogantate.com
  • pickfords.co.uk
  • promoverelocations.co.uk
  • smartremovals.com
  • uk-removal.co.uk
  • dhl.co.uk
  • dhl-usa.com
  • fedex.com
  • roadway.com
  • tnt.com
  • applerock.com
  • beautifuldisplays.com
  • bmadisplay.com
  • championexpo.com
  • customtradeshows.com
  • exponents.com
  • godfreygroup.com
  • nomadicdisplay.com
  • pointconcepts.com
  • tandberg.net
  • vsgi.com

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See also Related Reports
E-commerce User Experience
About B2C, but many of these guidelines apply to B2B sites as well.

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