College-age students are comfortable with technology; it doesn‘t intimidate them the way it does some older adults. But, it‘s dangerous to assume that all students are technology experts. Young adults have specific needs, interests, and online behavior that differ from other age groups.
This 259-page report offers 86 design guidelines based on our usability research. Discussions and 222 screenshot illustrations supplement our findings.
This report is based on user research with university-level students (both undergraduates and graduate students) between 18–24 years old. We used two different research methods:
In total, 43 college students tested the usability of 217 mainstream sites and sites designed specifically for students. The studies took place in 4 countries: Australia, Germany, the United Kingdom, and the United States. Study participants originated from many additional countries.
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