College-age students are comfortable with technology; it doesn‘t intimidate them the way it does some older adults. But, it‘s dangerous to assume that all students are technology experts. Young adults have specific needs, interests, and online behavior that differ from other age groups.
This 233-page report offers 86 design guidelines based on our usability research. Discussions and 228 screenshot illustrations supplement our findings.
The second edition contains new and updated screenshot examples.
This report is based on user research with university-level students (both undergraduates and graduate students) 18–24 years old. We used two different research methods:
College students tested the usability of 217 websites (mainstream websites and sites designed specifically for students). The studies took place in 4 countries: Australia, Germany, the United Kingdom, and the United States. Study participants originated from many additional countries.
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