Part of the E-Commerce User Experience Series
Customers need adequate information about a product before they will buy it online. Effective product pages use a combination of text and images to show product information, availability, price, and a clear way to purchase the item. This report also includes guidelines for designing product customization options.
This 294-page report contains 75 design recommendations based on our usability research. Discussions and 305 screenshot illustrations supplement the findings.
The information in this report is based on two separate rounds of e-commerce studies, including:
In total, 108 people tested 206 e-commerce websites. The studies took place in the United States, the United Kingdom, Denmark, and China (Hong Kong).
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