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193 pages PDF format: download your copy right now (from eSellerate)
Single-user license: $98
Site license: $198 (allows you to place the document on your intranet and make unlimited copies within your company)
No shipping/handling charged for downloads.
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Summary
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Category pages organize and prioritize a site's offerings. Homepages are one type of category page. Some homepages clearly show what the site sells, but others confuse users by obscuring the purpose of the site. Product listing pages can be tricky to design because they must provide the right amount of information, and organize it well.
The report contains a total of 71 design guidelines, based on usability testing of 206 e-commerce sites.
193 pages. Richly illustrated with 187 color screenshots from many different websites, showing usability problems we found in our testing as well as examples of highly-usable category pages.
This document is a part of Nielsen Norman Group's series of design guidelines for e-commerce user experience. Save 58% by buying all 13 reports on a single CD-ROM.
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Table of Contents
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- Creating Usable Homepages and Category Pages
- Introducing the Site
- Guiding the Way
- Showing the Options
- Comparing Products
- The Role of Product Listing Pages in the Purchase Process
- Guidelines List
- Homepage
- Navigation and Classification
- Category Pages
- Product Listing Pages
- Presenting Products
- Displaying Product Listings
- Sorting Products
- Product Comparisons
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Who Should Read This Report?
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This report has timely and important information for anybody responsible for an e-commerce site and interested in seeing it as successful as possible. Running a similar usability study yourself to collect comparative design lessons from a large number of websites around the world would cost thousands more than the cost of these reports, not to mention months of effort by your team of experienced usability professionals.
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193 pages PDF format: download your copy right now (from eSellerate)
Single-user license: $98
Site license: $198 (allows you to place the document on your intranet and make unlimited copies within your company)
No shipping/handling charged for downloads.
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 Alternative Payments |
If you do not want to buy online, we accept other forms of payment:
- Check
- Bank transfer
- Purchase orders
- Faxed or mailed credit cards
We can also send you a paper invoice if your company requires that.
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| Downloadable Version |
The downloadable version of the report is a standard PDF file, formatted to print on both 8.5x11 and A4 paper. Any recent version of the Acrobat Reader will suffice to read or print the file. No special software is needed. The file is not copy-protected: we trust you to buy a site license if you are going to have multiple people read the report.
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