Summary

The report contains a total of 62 design guidelines, based on usability testing of 226 e-commerce sites with American, Asian, and European users.

We discovered many differences in users' behavior, relative to our studies of American users shopping at domestic sites. Most of these differences would be relatively easy to fix, and sites are losing much overseas business because of issues that could have been resolved quickly. Of course, there are also bigger, cultural issues at play, but anybody can start with getting the basics right.

91 pages. Richly illustrated with 75 color screenshots from many different websites, showing usability problems we found in our testing as well as examples of design that does work across borders.

This document is a part of Nielsen Norman Group's series of design guidelines for e-commerce user experience. Save 58% by buying all 13 reports on a single CD-ROM.

Table of Contents

1. Supporting International Users
   • International Usability
   • Who Can Shop Here
   • Forms And Data
   • A Lack of Support
   • Different Concerns in Different Locations
   • Mistakes to Avoid
2. Guidelines List
3. International vs. Localized Websites
4. Language and Location
5. Shipping Considerations
6. Prices and Currency
7. Supporting International Customers
8. Product Information
9. Additional Considerations
10. Checkout
    • Name and Address
    • Telephone Numbers
    • Payment
11. Cultural Differences
12. Conducting International Usability Tests

Who Should Read This Report?

Running a similar usability study yourself to collect comparative design lessons from a large number of websites around the world would cost thousands more than the cost of these reports, not to mention months of effort by your team of experienced usability professionals.

91 pages PDF format: download your copy right now (from eSellerate) Single-user license: $98 Site license: $198 (allows you to place on your intranet and make unlimited copies within your company)