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294 pages PDF format: download your copy right now (from eSellerate)
Single-user license: $98
Site license: $198 (allows you to place on your intranet and make unlimited copies within your company)
No shipping/handling charged for downloads.
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Summary
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Users need sufficient information about a product before purchasing it online. Product pages provide that information using a combination of text and images. Effective product pages show availability, product options, and total cost. Good images also matter.
The report contains a total of 75 design guidelines, based on usability testing of 226 e-commerce sites.
294 pages. Richly illustrated with 305 color screenshots from many different websites, showing usability problems we found in our testing as well as examples of highly-usable product pages.
This document is a part of Nielsen Norman Group's series of design guidelines for e-commerce user experience. Save 58% by buying all 13 reports on a single CD-ROM.
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Table of Contents
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- Elements of Successful Product Pages
- Doing the Job of the Salesman — Without the Hype
- Allowing Quick Comparison
- Providing Second Opinions
- Starting the Purchase Process
- Guidelines List
- Product Page Navigation
- Product Description
- User Reviews and Ratings
- Technical Issues
- Product Images
- Price, Other Costs, and Availability
- Specifying Product Options, Including Color and Size
- Seating Charts
- Customized Products
- Adding Products to the Shopping Cart
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Who Should Read This Report?
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This report has timely and important information for anybody responsible for an e-commerce site and interested in seeing it as successful as possible. Running a similar usability study yourself to collect comparative design lessons from a large number of websites around the world would cost thousands more than the cost of these reports, not to mention months of effort by your team of experienced usability professionals.
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 Alternative Payments |
If you do not want to buy online, we accept other forms of payment:
- Check
- Bank transfer
- Purchase orders
- Faxed or mailed credit cards
We can also send you a paper invoice if your company requires that.
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| Downloadable Version |
The downloadable version of the report is a standard PDF file, formatted to print on both 8.5x11 and A4 paper. Any recent version of the Acrobat Reader will suffice to read or print the file. No special software is needed. The file is not copy-protected: we trust you to buy a site license if you are going to have multiple people read the report.
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