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95 pages PDF format: download your copy right now (from eSellerate)
Single-user license: $98
Site license: $198 (allows you to place on your intranet and make unlimited copies within your company)
No shipping/handling charged for downloads.
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Summary
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Trust is the user's willingness to risk time, money, and personal data on a website. This report discusses many factors that can enhance (or damage) trust in e-commerce sites.
The report contains a total of 59 design guidelines, based on usability testing of 226 e-commerce sites.
95 pages. Richly illustrated with 89 color screenshots from many different websites, showing usability problems we found in our testing as well as examples of trust-enhancing designs.
This document is a part of Nielsen Norman Group's series of design guidelines for e-commerce user experience. Save 58% by buying all 13 reports on a single CD-ROM.
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Table of Contents
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- Building Trust
- Looking Good
- Proof of Existence
- What You Get for Your Money
- Protecting Personal Information
- Guidelines List
- Design and Site Experience
- Site Experience
- Site Search
- Information About the Company
- Product Information
- Product Details
- Inventory and Availability
- Pricing and Costs
- Requesting Personal Information
- Respecting Users' Information
- Opt In
- Performance and Errors
- Fraud, Security and Policies
- Supporting the Customer
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Who Should Read This Report?
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This report has timely and important information for anybody responsible for an e-commerce site and interested in seeing it as successful as possible. Running a similar usability study yourself to collect comparative design lessons from a large number of websites around the world would cost thousands more than the cost of these reports, not to mention months of effort by your team of experienced usability professionals.
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 Alternative Payments |
If you do not want to buy online, we accept other forms of payment:
- Check
- Bank transfer
- Purchase orders
- Faxed or mailed credit cards
We can also send you a paper invoice if your company requires that.
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| Downloadable Version |
The downloadable version of the report is a standard PDF file, formatted to print on both 8.5x11 and A4 paper. Any recent version of the Acrobat Reader will suffice to read or print the file. No special software is needed. The file is not copy-protected: we trust you to buy a site license if you are going to have multiple people read the report.
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| Related Report |
| Getting good coverage in independent publications is one of the best ways to build credibility. Unfortunately most websites have bad PR areas that don't help journalists. Here's advice on how to do better:
Designing Websites to Maximize Press Relations: Guidelines from Usability Studies with Journalists
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