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61 pages PDF format
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Summary
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Holidays and special occasions such as the Olympics form an important part of people's lives. It is common to decorate homes, offices, and public spaces for major holidays, and it is also becoming fairly common for websites to decorate their pages in recognition of holidays and other occasions.
We surveyed a sample of 56 websites from the U.S., U.K., and Israel on each of seven holidays: Thanksgiving, Christmas, New Year's, Valentine's Day, Presidents' Day, Purim, and St. Patrick's Day. On average, 21% of the sites displayed holiday material during the 7 holiday periods we targeted for the survey.
Major holidays were celebrated much more than this average indicates. The greatest extent of holiday celebrations was found for Purim on Israeli sites (83%) and Christmas on American (47%) and British (42%) sites.
Richly illustrated with 94 screenshots of a broad spectrum of websites and their holiday celebrations. The report includes examples from some additional holidays besides the seven that were studied systematically.
The report includes 18 design tips for best practices in recognizing holidays and special occasions on websites.
> sample chapter (thumbnail view)
> Jakob Nielsen's Alertbox summarizing the report
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Table of Contents
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61 page report.
- Overview
- Frequency of Holiday Celebrations
- Types of Presentation
- Minimal presentation
- Logo change
- Homepage graphics
- Multimedia content
- Splash pages
- Color schemes
- Changing the entire homepage
- Banner ads and promotions
- Sequential stories
- Systematic design
- Specialized Content and Features
- Content
- Special sections
- Special services
- The local connection
- Spoofs, myths, legends and traditions
- Helping last-minute shoppers
- International Audiences
- Different sites for different audiences
- Presenting simultaneous holidays
- Local times and dates
- Using country filters
- Addressing seasonal changes
- Misleading Holiday Content
- Same content, new label
- End holidays on time
- Don't start too early
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Who Should Read This Report?
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- Anybody who is responsible for the design or implementation of a website that may want to recognize a special occasion, especially e-commerce sites, news sites, corporate sites, and children's sites.
Please help us continue publishing low-price reports by buying a site license if you have colleagues who will read the report. If you only need it for yourself, then that's obviously what the single-user license is for. If somebody "gives" you a copy, then please buy a download anyway to keep prices down in the future.
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Download Report (from eSellerate) $39 for the PDF file (61 pages)
$79 for site license that allows you make multiple copies and distribute within your organization |
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 Alternative Payments |
If you do not want to buy online, we accept other forms of payment:
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| File Format Used |
The report is a standard PDF file, formatted to print on both 8.5x11 and A4 paper. Any recent version of the Acrobat Reader will suffice to print the file. No special software is needed. The file is not copy-protected: we trust you to buy a site license if you are going to have multiple people read the report.
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