Investors want more than just financial data. They want the company's story and business vision. A well-designed IR section can help investors feel connected with an organization. We present techniques from simplifying complex content and making it appealing to different audiences, from entry-level investors to professional investors and business journalists.
This 212-page report offers 103 design recommendations for improving the design of IR areas of corporate websites. Discussions and 164 screenshot illustrations supplement our findings.
This 2nd edition contains additional recommendations, increasing from 65 to 103 guidelines.
The information in this report is based on evaluations of 94 company websites. The methods include:
In total, 63 people across four categories participated in the study:
The studies took place in 3 countries: the United States, the United Kingdom, and China (Hong Kong).
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