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Nielsen Norman Group Report:

Usability of Websites for Children:
70 design guidelines based on usability studies with kids

   
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Summary

  This report is based on usability research with 55 children, who varied by age (6-12 years old) and by country of origin (mainly United States, but some tests conducted in Israel to ensure international scope of the study).

We tested the way kids use real sites designed for children as well as their use of the kids' areas of mainsteam websites. The report contains 70 design guidelines that will make websites more suited for children and easier for them to use.

See sample page
See sample chapter as thumbnail pages

The guidelines are based on usability tests of the following sites:

  • ABC news for Kids
  • Alfy
  • Belmont Bank Kids' corner
  • Bonus
  • Boom
  • Free Zone
  • Fun Brain
  • Galim
  • Game Brain
  • Game Goo
  • Kids Korner
  • Kids.co.il
  • Kids.com
  • Loop
  • MaMaMedia
  • Playhouse Disney
  • Sesame Street
  • Sport Illustrated for Kids
  • Squigly's Playhouse
  • The Kidz Page
  • Willy Wonka
  • Yahooligans!
  • Yoyo
  • Zeeks

as well as usability tests of children using the following sites intended for grownups:

  • Amazon.com
  • weather.com
  • Yahoo!

Richly illustrated with 86 screenshots and sequences of animation frames, showing designs that worked well for children as well as designs that caused them usability problems.


Table of Contents

 

132-page report

  1. Executive Summary
  2. Web Design for Kids Today
    • Why Look at Usability for Kids Today?
    • Contemporary Design
  3. Kids on the Web
    • A New Medium
    • Online Behavior
  4. Checklist of Design Guidelines
  5. Design Guidelines in Depth
    • General Interaction: 11 guidelines
    • Text: 10 guidelines
    • Multimedia: 15 guidelines
    • Navigation and Search: 8 guidelines
    • Graphical User Interface: 9 guidelines
    • System Errors and Help: 10 guidelines
    • Content: 7 guidelines
  6. Kids and Technology Today
    • From Niche to Mainstream
    • Patterns of Use
  7. Comparing Usability for Kids and Adults
    • Similarities
    • Differences
  8. User Groups: Ages, Languages, Genders.
    • International Differences
    • Gender Differences
  9. How this Study Was Conducted and Why
  10. About Using this Methodology
    • Designing Studies
    • Executing Studies
  11. Online Concerns for Parents and Children
    • What Kids' Caretakers Should Know
    • What Kids Should Know

Who Should Read This Report?

 
  • Anybody who is responsible for the design or strategy for websites that are targeted at children or that have an area or subsite intended for children.

Running a similar international usability study yourself to collect comparative design lessons from a large number of websites would cost about $200,000.

Please help us continue publishing low-price reports by buying a site license if you have colleagues who will read the report. If you only need it for yourself, then that's obviously what the single-user license is for. If somebody "gives" you a copy, then please buy a download anyway to keep prices down in the future.

Download Report (PDF file, 132 pages) Download Report (from eSellerate)

$129 for the PDF file (132 pages)
$249 for site license that allows you make multiple copies and distribute within your organization

                     
  
Note Download Time
The PDF document is a big file because of the many illustrations (8 MB). Downloads will take about this much time:

> Modem: 30 minutes
> Broadband: 3 minutes

 
Frequently Asked Question: Alternative Payments
If you do not want to buy online, we accept other forms of payment:
  • Check
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  • Faxed or mailed credit cards

We can also send you a paper invoice if your company requires that.

Press Coverage

BBC:
Children get impatient on the net

CBS News:
Family Matters

New York Times:
Seems Computers Baffle 10-Year-Olds, Too

Wall Street Journal:
Digits: Web Wandering (half-way down the page)

ClickZ:
Kids Crave Easy Surfing

.Net:
Usability for young and old

Frequently Asked Question: File Format
The report is a standard PDF file, formatted to print on both 8.5x11 and A4 paper. Any recent version of the Acrobat Reader will suffice to read or print the file. No special software is needed. The file is not copy-protected: we trust you to buy a site license if you are going to have several people read the report.
 

See Also: Related Report
Teenagers on the Web
(age 13-17).
 

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