Summary:
There are 118 words in the full list of the product reaction words originally included in the Microsoft Desirability Toolkit.
This list of 118 product reaction words were used in the original Microsoft Desirability Toolkit, developed in 2002 by Joey Benedeck and Trish Miner. In most cases, we recommend adapting and shortening this list.
- Accessible
- Advanced
- Annoying
- Appealing
- Approachable
- Attractive
- Boring
- Business-like
- Busy
- Calm
- Clean
- Clear
- Collaborative
- Comfortable
- Compatible
- Compelling
- Complex
- Comprehensive
- Confident
- Confusing
- Connected
- Consistent
- Controllable
- Convenient
- Creative
- Customizable
- Cutting edge
- Dated
- Desirable
- Difficult
- Disconnected
- Disruptive
- Distracting
- Dull
- Easy to use
- Effective
- Efficient
- Effortless
- Empowering
- Energetic
- Engaging
- Entertaining
- Enthusiastic
- Essential
- Exceptional
- Exciting
- Expected
- Familiar
- Fast
- Flexible
- Fragile
- Fresh
- Friendly
- Frustrating
- Fun
- Gets in the way
- Hard to Use
- Helpful
- High quality
- Impersonal
- Impressive
- Incomprehensible
- Inconsistent
- Ineffective
- Innovative
- Inspiring
- Integrated
- Intimidating
- Intuitive
- Inviting
- Irrelevant
- Low Maintenance
- Meaningful
- Motivating
- Not Secure
- Not Valuable
- Novel
- Old
- Optimistic
- Ordinary
- Organized
- Overbearing
- Overwhelming
- Patronizing
- Personal
- Poor quality
- Powerful
- Predictable
- Professional
- Relevant
- Reliable
- Responsive
- Rigid
- Satisfying
- Secure
- Simplistic
- Slow
- Sophisticated
- Stable
- Sterile
- Stimulating
- Straight Forward
- Stressful
- Time-consuming
- Time-Saving
- Too Technical
- Trustworthy
- Unapproachable
- Unattractive
- Uncontrollable
- Unconventional
- Understandable
- Undesirable
- Unpredictable
- Unrefined
- Usable
- Useful
- Valuable
Reference
J. Benedek and T. Miner. 2010. Measuring desirability: New methods for evaluating desirability in a usability lab setting. Proceedings of UPA 2002 Conference
