January 10 Jan 10 Unsure where to start? Use this collection of links to our articles and videos to learn about some principles of human psychology and how they relate to UX design.
Video
Common Errors in Quantitative Research
January 10 Jan 10
False positives and negatives are common errors in quantitative studies that can lead to harmful business decisions. To avoid these mistakes recruit large enough sample sizes, representative participants, and control for confounding variables.
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