Turn Signals Are the Facial Expressions of Automobiles

Don Norman , 1993

From water faucets and airplane cockpits to the concept of "real time" and the future of memory, this wide-ranging tour through technology provides a new understanding of how the gadgets that surround us affect our lives. Donald Norman explores the plight of humans living in a world ruled by a technology that seems to exist for its own sake, oblivious to the needs of the people who create it. "Turn Signals "is an intelligent, whimsical, curmudgeonly look at our love/hate relationship with machines, as well as a persuasive call for the humanization of modern design.





Table of Contents

Preface (at jnd.org)


Chapter Notes and Book Design

  1. I Go to a Sixth Grade Play (at jnd.org)
  2. Design Follies
  3. The Home Magazine Kitchen
  4. Refrigerator Doors and Message Centers
  5. High-Technology Gadgets
  6. The Teddy (at jnd.org)
  7. How Long Is Noon?
  8. Real Time
  9. Nature's Packaging
  10. Evolution Versus Design
  11. Turn Signals are the Facial Expressions of Automobiles (at jnd.org)
  12. Book Jackets and Science
  13. Brain Power
  14. Hofstadter's Law
  15. Once Chance in a Million (at jnd.org)
  16. Coffee Cups in the Cockpit (at jnd.org)
  17. Writing as Design, Design as Writing (at jnd.org)

Chapter Notes



Purchase from


Purchase from