Course Curriculum

6 Sections
00

Introduction

1 Lesson 7 min
  • Course Introduction 7 min

Resources Provided

  • 0.1_CheatSheet_Conducting-UX-Maturity-Evaluations (PDF)
01

Refresher: The NN/G UX Maturity Model

4 Lessons 66 min
  • Overview of the NNGroup UX Maturity Model 11 min
  • Distinguishing Between the 4 Core Factors of UX Maturity 13 min
  • The Dangers of Informal Maturity Assessments 7 min
  • When to Push for Formal Maturity Evaluations 8 min

Practice Activities

  • Recommend an Assessment Approach (Instructions) 21 min
  • Compare Your Recommendations with Mine (Walkthrough) 6 min
02

Preparing to Lead a UX Maturity Evaluation

5 Lessons 76 min
  • Meet Nouriq: Our Case Study 9 min
  • How to Assess Whether You’re Ready to Lead an Evaluation 11 min
  • The Four Dimensions of Scope 11 min
  • Two Examples of Contrasting Evaluation Scopes 6 min
  • How to Frame the Evaluation to Get Buy-In 11 min

Practice Activities

  • Plan Your Own Evaluation Approach (Instructions) 21 min
  • My Analysis of an Evaluation Approach Example (Walkthrough) 7 min

Resources Provided

  • 2.5_Example_UX-Maturity-Evaluation-Proposal (PDF)
03

Designing Your UX Maturity Evaluation

6 Lessons 85 min
  • The Difference Between Strong and Weak Research Goals 11 min
  • The Four Foundational Data Sources for Mixed-Methods Evaluations 9 min
  • How to Create Strong Maturity Surveys 12 min
  • What to Cover in Maturity Interviews 9 min
  • Reviewing Artifacts, Workflows, Metrics, & Structures 10 min
  • Case Study: Nouriq’s UX-Maturity Evaluation Design 8 min

Practice Activities

  • Help Jess Refine Her Study Plan (Instructions) 18 min
  • How I Would Refine Jess’s Study (Walkthrough) 8 min

Resources Provided

  • 3.1_Example_UX-Maturity-Evaluation-Research-Goals (PDF)
  • 3.3_Example_UX-Maturity-Survey-Questions-Bank (PDF)
  • 3.4_Example_UX-Maturity-Interviews-Questions-Bank (PDF)
  • 3.6_Template_Research-Plan (PDF)
  • 3.6_Template_Research-Plan (Google Docs)
04

Analyzing UX Maturity Evaluation Data

4 Lessons 65 min
  • Preparing to Analyze Your Data 8 min
  • Identifying Signals in Survey Data 10 min
  • Triangulating Evidence Across Data Sources 9 min
  • Turning Evidence into Findings 13 min

Practice Activities

  • Identify Emerging Themes in Sample Data (Instructions) 19 min
  • Compare Your Themes with Mine (Walkthrough) 6 min

Resources Provided

  • 4.1_Guide_Jess-s-UX-Maturity-Code-Book (PDF)
  • 4.1_Guide_Jess-s-UX-Maturity-Code-Book (Google Sheets)
  • 4.2_Example_Nouriq-UX-Maturity-Survey-Responses (PDF)
  • 4.3_Example_Nouriq-UX-Maturity-Interview-Excerpts (PDF)
  • 4.4_Example_Jess-s-Working-Analysis-Notebook (PDF)
  • 4.6_Walkthrough_Jess-s-Working-Analysis-Notebook-Expanded (PDF)
05

Turning Evaluation Results into Action

5 Lessons 63 min
  • Assigning a Maturity Stage 10 min
  • Reporting Maturity Findings (with Examples and Templates) 12 min
  • Turning Findings into Recommendations 7 min
  • Building Long-Term Maturity Habits 7 min
  • Conclusion 3 min

Practice Activities

  • Recognizing Maturity Progress (Instructions) 17 min
  • How I Would Recognize Maturity Progress (Walkthrough) 7 min

Resources Provided

  • 5.2_Template_Report-Theme-Writing (PDF)
  • 5.2_Template_Report-Theme-Writing (Google Docs)
  • 5.2_Example_Theme-Write-Up-for-Report (PDF)
  • 5.2_Example_Nouriq-s-Maturity-Presentation (PDF)

Learning Outcomes

  • Collect compelling, detailed UX maturity evidence with structured methods
  • Analyze and synthesize data across sources to determine an accurate maturity level
  • Formulate clear, actionable recommendations based on maturity findings
  • Challenge informal judgments about UX maturity that block investments and improvement
  • Compare your situation to a detailed UX maturity evaluation case study

Course Preview

 to watch NN/g videos

Tools Used in This Course

To complete activities in this course, you will need access to a standard PDF reader.

In addition, this course includes several bonus activities and downloads, including planning guides, question banks, and writing templates.

To access all bonus content, you will need access to a spreadsheet tool (Sheets or Excel), a word processing tool (Word or Google Docs), and a standard PDF reader.

Turn Problems Into Solutions

Build an evidence-based case for investing in product development and UX processes

  • Establish credibility to facilitate conversations around gaps and opportunities grounded in evidence rather than opinions.
  • Identify the underlying causes of inefficiencies rather than treating symptoms.
  • Provide leaders with clear recommendations to strengthen UX capabilities and support continued growth.

Enhance what your existing team is capable of accomplishing

  • Reveal how customer insights, stakeholder perspectives, and other influences shape product decisions.
  • Determine what’s preventing the research and design capabilities from influencing outcomes.
  • Surface the process, timing, and collaboration gaps that contribute to costly downstream issues.

Diagnose why product work quality varies so much across teams

  • Establish a shared understanding of what effective, user-centered practices look like across the organization.
  • Trace inconsistent practices to their root causes.
  • Introduce a shared vocabulary to discuss UX capabilities and growth opportunities.

Frequently Asked Questions

How long will I have access to this course?
Once purchased, your access will never expire. This ensures you can learn at your own pace and return to review content as often as you'd like, whenever you need.
Will I get personalized instructor feedback on course activities?
No, personalized feedback is not provided for activities completed during the course. Most courses provide answer keys to activities that help learners reflect on their progress and understanding of course materials and examples.
What content can I download?
You can download a variety of resources provided with each course, including templates, how-to guides, cheat sheets, posters, reading lists, and more. Video lessons provided in all courses will not be available for download.
Can I access this course offline or on a mobile device?
Offline access isn't available yet, although we plan to add it. Most courses offer downloadable resources for offline reference.

For the best experience, mobile devices are not recommended.
Is this course eligible for the NNGroup UX Certification Program?
Unfortunately, self-paced courses do not count toward UX Certification. However, learners who complete the final exam will receive a “Recognition of Completion” to demonstrate their achievement.

See our Live Online courses for options that count toward UX Certification.
What can I share with my employer to show I’ve completed the training?
Upon completing a course’s final assessment, you will receive a “Recognition of Completion” showcasing your dedication to learning the topic. This document can be shared with your employer or professional network to demonstrate your new skills and commitment to professional development.