Course Curriculum

8 Sections
00

What is UX Maturity and Why Does it Matter?

7 Lessons 72 min
  • Course Overview & Downloads 5 min
  • What is UX Maturity and Why is it Hard to Measure? 7 min
  • Introducing the NNGroup UX Maturity Model 9 min
  • Strategy (Factor 1) 10 min
  • Culture (Factor 2) 9 min
  • Process (Factor 3) 7 min
  • Outcomes (Factor 4) 5 min

Practice Activities

  • What is UX Maturity? (Instructions) 17 min
  • What is UX Maturity? (Walkthrough) 3 min

Resources Provided

  • 0.1_CheatSheet-1_UX-Maturity (PDF)
  • 0.1_CheatSheet-2_UX-Maturity_Reflection-Prompts (PDF)
  • 0.3_Poster_UX-Maturity-Model (PDF)
  • 0.3_Poster_UX-Maturity-Model_A4 (PDF)
  • 0.3_Poster_UX-Maturity-Model_Letter (PDF)
01

Stage 1 (Absent)

3 Lessons 43 min
  • Stage 1 (Absent): What it Looks Like 7 min
  • Stage 1 (Absent): Barriers and Opportunities 5 min
  • Stage 1 (Absent): Strategies for Advancing Upward 7 min

Practice Activities

  • Stage 1 (Instructions) 18 min
  • Stage 1 (Walkthrough) 6 min
02

Stage 2 (Limited)

3 Lessons 42 min
  • Stage 2 (Limited): What it Looks Like 5 min
  • Stage 2 (Limited): Barriers and Opportunities 5 min
  • Stage 2 (Limited): Strategies for Advancing Upward 7 min

Practice Activities

  • Stage 2 (Instructions) 19 min
  • Stage 2 (Walkthrough) 6 min
03

Stage 3 (Emergent)

3 Lessons 47 min
  • Stage 3 (Emergent): What it Looks Like 7 min
  • Stage 3 (Emergent): Barriers and Opportunities 5 min
  • Stage 3 (Emergent): Strategies for Advancing Upward 9 min

Practice Activities

  • Stage 3 (Instructions) 19 min
  • Stage 3 (Walkthrough) 7 min
04

Stage 4 (Structured)

3 Lessons 41 min
  • Stage 4 (Structured): What it Looks Like 5 min
  • Stage 4 (Structured): Barriers and Opportunities 6 min
  • Stage 4 (Structured): Strategies for Advancing Upward 8 min

Practice Activities

  • Stage 4 (Instructions) 18 min
  • Stage 4 (Walkthrough) 4 min
05

Stage 5 (Integrated)

3 Lessons 46 min
  • Stage 5 (Integrated): What it Looks Like 7 min
  • Stage 5 (Integrated): Barriers and Opportunities 7 min
  • Stage 5 (Integrated): Strategies for Sustaining Momentum 9 min

Practice Activities

  • Stage 5 (Instructions) 18 min
  • Stage 5 (Walkthrough) 5 min
06

Stage 6 (User-Driven)

3 Lessons 45 min
  • Stage 6 (User-Driven): What it Looks Like 7 min
  • Stage 6 (User-Driven): Lessons from User-Driven Organizations 9 min
  • Stage 6 (User-Driven): Sustaining User-Driven Status 5 min

Practice Activities

  • Stage 6 (Instructions) 19 min
  • Stage 6 (Walkthrough) 5 min
07

Moving Forward with UX Maturity

4 Lessons 44 min
  • How to Use the UX Maturity Model in Practice 7 min
  • How to Talk About UX Maturity With Others 5 min
  • Why UX Maturity Is Worth Investing In 5 min
  • Where to Go From Here 3 min

Practice Activities

  • Maturity Roadmap Starter Plan (Instructions) 18 min
  • Maturity Roadmap Starter Plan (Walkthrough) 6 min

Learning Outcomes

  • Understand UX maturity through NNGroup’s UX Maturity Framework
  • Evaluate your organization’s UX maturity level using NNGroup’s UX Maturity Framework
  • Clearly communicate your organization’s UX maturity level to stakeholders using evidence
  • Orchestrate UX initiatives that align with an organization’s current UX maturity stage
  • Demonstrate leadership by fostering UX maturity within an organization

Course Preview

 to watch NN/g videos

Tools Used in This Course

All resources can be accessed through a standard PDF reader. No additional tools or applications are required.

Turn Problems Into Solutions

Discover opportunities to improve your organization’s UX maturity

  • Identify clear indicators of UX immaturity across strategy, culture, process, and outcomes
  • Distinguish between temporary setbacks and systemic maturity issues
  • Celebrate existing mature UX strengths in your organization while recognizing future barriers

Make meaningful and visible UX maturity improvements

  • Facilitate team conversations to surface friction, align priorities, and reinforce strengths
  • Apply practical, low-lift strategies to improve UX maturity even without formal buy-in or budget
  • Track and communicate meaningful progress over time

Sustain and evolve UX maturity over time

  • Detect early signs of regression or stagnation after progress is made.
  • Connect maturity strategies to shifting organizational contexts, such as leadership changes or product pivots
  • Advocate for and prepare the organization for a formal UX maturity assessment when conditions are right

What People Are Saying

  • I really liked how the instructor did a deep dive into each stage and its components. I also appreciated the many examples and case studies, and genuinely enjoyed working through them.

    Anna Suslova
    User Experience Manager, Beta Participant

  • The course was more valuable than I expected. The content went into great depth on how to address factors that affect an organization’s UX maturity, which was outstanding.

    Pert Eilers
    Strategic Operations Manager, Beta Participant

  • The course directly addressed a situation I’m facing at work right now. The framework offered an interesting way to think about organizations and helped me assess what to do next and how to approach it.

    Max Lindroos
    Design Lead, Beta Participant

  • I enjoyed the instructor’s charisma in the videos, which kept the course engaging throughout. The real-world examples helped me see perspectives beyond my own organization. Overall, I gained more knowledge than I expected, and I feel confident I’ll be able to retain and apply what I learned.

    Joel Guerrero
    UX Designer, Beta Participant

Frequently Asked Questions

How long will I have access to this course?
Once purchased, your access will never expire. This ensures you can learn at your own pace and return to review content as often as you'd like, whenever you need.
Will I get personalized instructor feedback on course activities?
No, personalized feedback is not provided for activities completed during the course. Most courses provide answer keys to activities that help learners reflect on their progress and understanding of course materials and examples.
What content can I download?
You can download a variety of resources provided with each course, including templates, how-to guides, cheat sheets, posters, reading lists, and more. Video lessons provided in all courses will not be available for download.
Can I access this course offline or on a mobile device?
Offline access isn't available yet, although we plan to add it. Most courses offer downloadable resources for offline reference.

For the best experience, mobile devices are not recommended.
Is this course eligible for the NNGroup UX Certification Program?
Unfortunately, self-paced courses do not count toward UX Certification. However, learners who complete the final exam will receive a “Recognition of Completion” to demonstrate their achievement.

See our Live Online courses for options that count toward UX Certification.
What can I share with my employer to show I’ve completed the training?
Upon completing a course’s final assessment, you will receive a “Recognition of Completion” showcasing your dedication to learning the topic. This document can be shared with your employer or professional network to demonstrate your new skills and commitment to professional development.