Mayya Azarova

August 20, 2023 Diary studies involve a series of tradeoffs as researchers must capture participants’ natural behaviors, but the method to do so can be intrusive and reward producing more entries.

May 21, 2023 Individuals often modify their behavior if they know they are being observed. That phenomenon became known as the Hawthorne effect or the observer bias. We can mitigate this effect by building rapport, designing natural tasks, and spending more time with study participants.

February 19, 2023 Leave your office and go where the users are. Learn about common pitfalls and how to avoid them from our experience.

October 9, 2022 Stay focused and avoid long complaint sessions during a field study by communicating the purpose of the visit early on, maintaining the partnership relationship with participants, and looking for concrete examples over abstract generalizations.

September 11, 2022 Context CUEs framework is rooted in distributed cognition theory and guides in-depth observations of users’ physical and social settings.