Pavel Samsonov

Principal Experience Designer

Pavel draws on 15 years of experience as a Product Manager and UX Designer at industry-leading companies such as Bloomberg and Amazon, Pavel writes about user research, innovation, and strategic UX design. Pavel was previously a Senior Experience Specialist at Nielsen Norman Group.

He is based in Brooklyn, New York.

Publications

Articles and Videos

Your New UX Habit: Establishing Baselines for Impact

June 26, 2026 Gather baseline metrics before starting a project so your team can demonstrate its impact.
In User Research, Don’t Stop at “Yes” or “No”

August 8, 2025 Product stakeholders see user research as a tool to validate already-made decisions. But binary findings that confirm or reject a design provide little value.
The Product Triad: Design’s Role

July 18, 2025 Effective product teams work across silos to create value. Designers are expected to make products not only desirable, but also viable and feasible.
“Powered By AI” Is Not a Value Proposition

July 4, 2025 Achieving product-market fit and practicing user-centered design become difficult when AI is presented as a product’s main value.
AI Chatbots Discourage Error Checking

May 16, 2025 AI hallucinations threaten the usefulness of LLM-generated text in professional environments, but today’s LLMs encourage users to take outputs at face value.

Live Online

Self-Paced

Pavel Samsonov

Publications

Publications

Articles and Videos