Sara Paul is an Experience Specialist with Nielsen Norman Group. Her background in human-computer interaction helps her conduct international user research to deliver insights that drive user and business success.
She started her UX career in the financial sector at Prudential Financial, where she designed web experiences for new and existing financial products. Prior to joining NN/g, Sara worked in enterprise product development at Apple.
Sara has experience applying UX methodologies throughout the product lifecycle to both early and late stage products across a variety of team structures. She enables successful outcomes by facilitating high-stakes discussions between business, design, and engineering.
When Sara is not in the office, she spends her time as a certified yoga instructor. She helps clients with unique needs, which informs her empathetic approach to user research and product design decisions.
Sara holds a Bachelor of Science in Information with a concentration in User Experience from the University of Michigan. She is currently located in Ann Arbor, Michigan.
Turn AI ideas into evidence-backed strategic direction through evaluation, prioritization, and cross-functional facilitation
Organize and structure information to improve findability and discoverability
Strategies to stay user-centered in fast-paced Agile environments
Create delightful experiences that touch, convince, or excite your audience
Understand UX and product roles (PM and PO) to better collaborate in product development
Get buy-in, manage expectations, and build trust
Set a strategic, practical plan to align, prioritize, and communicate UX work
