1. Which of the following is NOT an example of a context research method?
    1. Field study
    2. Diary study
    3. Usability test
    4. Contextual inquiry

     

     

  2. Visual hierarchy refers to the visual organization of page elements so that the user can easily perceive:
    1. The breadth of the content and controls available on the page
    2. Whatever elements they are interested in first
    3. Differences in all the elements on the screen
    4. Which elements are related and their relative importance

     

     

  3. Which of the following is an example of a good How might we question?
    1. How might we implement the tax-payment flow?
    2. How might we ensure that people pay taxes on time?
    3. How might we improve the user experience of the tax-payment flow?
    4. How might we get users to like our payment flow more?

     

     

  4. What is keyword foraging?
    1. The user conducts a preliminary search to determine the right keywords for her information need, then composes a search query with those keywords.
    2. The user scans the list of search suggestions to find the one that most appropriately matches their need.
    3. The researcher browses keyword statistics for a site to see what the most popular keywords were for a given period.
    4. The researcher interviews users about a topic to understand the set of words that they are most likely to use in referring to that topic.

     

     

  5. What is a disadvantage of vertical navigation?
    1. Can accommodate only a small number of categories
    2. Offers no room for growth
    3. Is unfamiliar to users
    4. Requires more space

     

     

  6. What is grounding?
    1. The process of establishing common ground with a communication partner or a work team
    2. The process of getting the user calm and comfortable at the beginning of a user test
    3. The process of collecting user data on which to base design
    4. The process of connecting with users to build empathy

     

     

  7. What characterizes organizations at stage 3 (Emergent) of NN/g’s latest UX-maturity model?
    1. UX work is comprehensive, effective, and pervasive.
    2. UX work is rare, done haphazardly, and lacking importance.
    3. The organization has semisystematic UX-related methodology that is widespread, but with varying degrees of effectiveness and efficiency.
    4. UX work is functional and promising but done inconsistently and inefficiently.

     

     

  8. The principle of closure says that people
    1. Assume that items within a boundary are related and part of the same group
    2. Perceive items that share a visual characteristic as related
    3. Assume that items close together are part of the same group
    4. Fill in blanks to perceive a complete object whenever an external stimulus partially matches that object

     

     

  9. Which of the following is an example of Campbell’s law?
    1. Shoppers with niche needs making up for a high aggregated sales volume
    2. Airbnb hosts begging customers for high ratings
    3. Small number of web pages accumulating most page views
    4. The tendency of most webpage layouts to follow golden-ratio proportions

     

     

  10. The recommended number of participants needed for an exploratory UX-interview:
    1. Is the same as in usability testing (5)
    2. Is the same as in quantitative studies (40)
    3. Depends on how broad your research goals are
    4. Depends on the size of your target audience

     

In This Article:

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