Articles

Topic: Web Usability

  • The Role of Enhancement in Web Design

    May 1, 2016

    An enhancement is a user-interface feature that speeds up or enriches the interaction on some platforms for some users. Enhancements take advantage of special user or device capabilities and need to be backed up by more traditional ways of implementing the same interaction.

    University Websites: Top 10 Design Guidelines

    April 24, 2016

    An effective university website can increase conversions for prospective students and alumni, strengthen institutional credibility and brand, improve user satisfaction, and save the university time and money.

    The Anatomy of a List Entry

    April 10, 2016

    To support scanning and product comparison, item descriptions on listing pages should have a visual design and layout that preserve content priorities.

    Young Adults/Millennials as Web Users (Ages 18–25)

    April 10, 2016

    Members of the often misunderstood Millennial generation exhibit unique behaviors and approaches to digital interfaces. They are confident and error prone, and they have high expectations of websites.

    Priming and User Interfaces

    January 24, 2016

    Exposure to a stimulus influences behavior in subsequent, possibly unrelated tasks. This is called priming; priming effects abound in usability and web design.

    Simplicity Wins over Abundance of Choice

    November 22, 2015

    As the number of choices increases, so does the effort required to collect information and make good decisions. Featuritis can be an exhausting disease for users.

    Page Parking: Millennials' Multi-Tab Mania

    November 1, 2015

    Browser tabs separate the stages of collection and comparing and serve as memory aids to keep many alternate pages available for consideration as users are shopping or researching. 7 UX guidelines support this user behavior, which is particularly common among younger users.

    Ensure High Contrast for Text Over Images

    October 18, 2015

    If you place text over a background image, make sure it’s readable by providing adequate contrast. Subtle tweaks can increase the contrast without affecting the overall aesthetic of the site.

    The Characteristics of Minimalism in Web Design

    July 12, 2015

    Our analysis of 112 minimalist websites revealed the defining features of minimalism: flat design, limited color schemes, few UI elements, use of negative space, and dramatic typography.

    Ad Placement for Mobile

    July 5, 2015

    Extra care is required when designing mobile page layouts that include advertisements, due to the limited screen real estate available. Ads must be displayed where they will not create false floors nor block users from reaching relevant content.

    The Roots of Minimalism in Web Design

    June 28, 2015

    Many popular web-design trends originate in minimalism, a movement that aims to reduce information overload by presenting content in its simplest form.

    Low-Contrast Text Is Not the Answer

    June 7, 2015

    Low-contrast text may be trendy, but it is also illegible, undiscoverable, and inaccessible. Instead, consider more usable alternatives.

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