Creating and maintaining successful content starts with content strategy. Learn how to craft a sustainable content strategy and management process tailored to your organization and team’s context. Leave this course with the tools and templates to establish a content-first strategy.

Who Should Attend

  • Anyone leading or working with content throughout the product development process
  • Individuals seeking to improve their team’s content strategy, creation, and management processes

What You’ll Learn

Develop an effective content strategy

  • Essential components of content strategy
  • Setting content goals and metrics
  • Measuring and optimizing your strategy
  • Inventories and audits to evaluate and maintain content

Design research to inform content design

  • Content-focused usability testing  
  • Structured content for consistency and scalability
  • Content and design collaboration

Establish workflows that work and flow

  • Define and choose a content management model 
  • Content operations and AI tools for process efficiency 
  • Planning with editorial calendars
  • Training content managers and publishers

Build editorial standards, design systems, and style guides

  • Establish and enforce content standards
  • Ongoing content governance and maintenance

Taught by an Industry Expert

Earn UX Certification

Take 5 live courses, pass 5 online exams

UX Certification is an exam-based credential that reinforces learning and boosts credibility.

UX Certification Benefits

Why Live Online Courses

What People Say About This Course

  • This course provided excellent suggestions, methodologies, and information on content management. I can't wait to bring all of it to my team and game plan how to best implement at my organization. Thank you!

    Amy
    Habitat for Humanity International

  • The course provided additional pillars of the content strategy process we weren't considering - frequency in retiring content, and criteria. The templates, and the recommended style guides were very helpful. Anna is a great course leader who was engaging, present, and had welcoming and positive energy.

    Bridget
    Brookfield Residential

  • I love all the tools and templates, and the class had a thorough look at putting together a solid content management strategy, what was involved, and great methods to get buy in from your organization.

    Courtney
    Designsensory

  • Great information! I'm a UX Writer and we focus on the content design, but don't have a defined content strategy. This will be incredibly helpful. Looking forward to sharing this information with my team.

    Jennifer
    TriNet

Frequently Asked Questions

How will I get the link to the Zoom meeting for the course?

60 minutes before your course begins, your link will be available when you log into your NN/G profile.

Can I watch a recording of the course?

Live Online courses are live events hosted on Zoom that extend throughout the day and include many periods of interactive exercises. The learning experience cannot be replicated by simply watching recordings after the event. We will not be making course recordings, and making your own recordings is not permitted.

Will I be able to network and get to know other participants?

You'll join a Slack community for both course-related discussion and networking with fellow participants. You'll also be able to use the Slack workspace before, during, and after the event to maintain your connections. You'll be invited to join the Slack community the week before the event starts.

What equipment will I need to participate in NN/G Live Online courses?

You'll be streaming video and audio to your computer, and also speaking with other participants. Make sure you have:

  • A laptop or desktop (using a tablet is not recommended)
  • A stable high-speed internet connection
  • Speakers or headphones
  • A microphone
  • A webcam
Do I really need a microphone and webcam?

While it's possible to attend our Live Online courses without your own webcam or microphone, you will not be able to fully participate in learning activities. Many of our courses use hands-on practice as the primary way of learning design and research techniques. You'll learn more during these activities if you can fully participate, and your collaboration partners can see and hear you. We also recommend using headphones.

Do I have to download any software?

All courses use Zoom and Hightail, a file-sharing service. Some courses require the use of Google Drive apps or Miro. All tools are free to use and do not require you to create an account, but you should ensure your device permissions allow you to access these tools.

  • Zoom is a video conferencing service. Our meetings follow security best practices, including passwords and waiting rooms. We recommend installing the Zoom app, which is free. If you are not able to install the Zoom software, you can also join through Chrome web browser. Test your access to Zoom.
  • Hightail will be used to share downloadable course materials (such as PDF copies of presentation slides). Test your access to Hightail. (If your network blocks you from access Hightail, during the event our conference team will be able to assist you with alternative ways to receive your course materials.
  • Google Drive apps are used for collaborative learning activities. If you are not able to use Google Docs or Sheets, you will be able to download copies of the activity materials, but may not be able to fully participate in group work. Test your access to Google Docs.
  • Miro is an online whiteboarding tool and is used for collaborative learning activities in some courses. You can download the Miro app or open a Miro link in your browser.
Will my internet connection be fast enough?

You will need a stable internet connection with a minimum of 3 Mbps (up and down) in order o participate in 
NN/g virtual courses. Ideally, a faster connection speed of 25 Mbps download and 5Mbps upload is recommended to ensure HD video and audio quality. If you are using a WIFI network, disconnect all other devices from that network to improve the streaming quality. Check your internet connection speed.

Can I join from my phone or tablet?

We do not recommend attending our classes from a small-screen device. Although you will be able to connect to the meeting, it will be difficult to see the detailed examples shared during class. It will also be extremely difficult to participate in collaborative exercises which require typing and interactive documents.