UX teams should report business outcomes — not activity or UX metrics — to show impact on revenue, cost, risk, speed, retention, and to secure resources.
Conduct successful discovery phases to ensure you build the best solution
Lola Famulegun
Former Experience Specialist
Lola Famulegun is a former NN/G employee who published practical guidance on scoping and strategy for research studies, user panels, and reporting UX work as business outcomes.
Courses taught by Lola
Courses taught by Lola
More about Lola
More about Lola
Experience
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Cisco Meraki
User Researcher -
Dropbox
Design Researcher -
Georgia Institute of Technology
Graduate Instructor
Education
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M.S. Human-Computer Interaction
Georgia Institute of Technology -
B.S. Psychology & Information Systems
Towson University