Articles

Lola Famulegun

Lola Famulegun is a former NN/G employee who published practical guidance on scoping and strategy for research studies, user panels, and reporting UX work as business outcomes.

Articles and Videos

  • Democratizing User Research

    A clear guide to UX research democratization—definition, misconceptions, benefits, research ops, templates, training, tech, and AI best practices for scaling quality insights.

  • User Panels: Maintenance and Governance

    A guide to sustaining user panels: governance, monitoring, maintenance, and evolution. Keep your recruitment panel organized, engaged, and reliable.

  • 3 Steps to Scope Your Broad Research Study

    Proper scoping is tied to timelines, research efficiency and the usefulness of your outputs. Learn how to scope your studies for optimal impact.

  • Stop Reporting UX Activity and Report Business Outcomes

    UX teams should report business outcomes — not activity or UX metrics — to show impact on revenue, cost, risk, speed, retention, and to secure resources.

  • Atomic Research: Small Insights, Big Impact

    Atomic research breaks user research into small, evidence-backed units to improve analysis, repository organization, and cross-team collaboration.

  • Inform Strategy as a UX Researcher

    Discover how strategic vs tactical research differ, when to use each, and how to turn everyday studies into higher-impact insights.

  • Why User Panels Fail

    User panels can deteriorate in predictable ways, introducing bias and reducing their effectiveness for ongoing research.

  • Endowment Effect in UX: Why Ownership Increases Engagement

    The endowment effect explains why users value things more once they feel ownership. In UX, we can design for this effect to increase engagement and user retention.

  • User Panels 101

    A well-built internal user panel saves time, reduces costs, and strengthens your organization’s connection to real users.

  • Tesler’s Law: Shift Complexity to Simplify UX

    Understand how Tesler’s Law impacts user experience, and how UX teams can design simpler, smarter digital products.