Taylor Dykes

UX Writer

Taylor is a UX Writer with Nielsen Norman Group. She improves user experiences through writing effective content and copy. Taylor shares her expertise and research findings through her articles.

Taylor holds a B.A. in English and a minor in Digital Studies from Davidson College.

She is currently located in the DC area and, in her free time, likes to play with her pug, knit, crochet, and read for her book club.

Publications

Articles and Videos

We Still Need Long-Form Copy

August 31, 2026

With attention-spans dwindling, why do we still use long-form copy? Because some things are complex, require trust, and need SEO & AEO benefits.
The 3-Step CTAs Formula for Conversion

August 3, 2026

Effective calls to action are essential for conversion. Start with an actionable verb, establish expectations, and communicate the action’s value.
Your New UX Habit: Establishing Baselines for Impact

June 26, 2026 Gather baseline metrics before starting a project so your team can demonstrate its impact.
The 3 Sizes of UX Copy

June 8, 2026

UX copy comes in three sizes: Long-form, short-form, and microcopy. Meet users’ needs by using the right one.
Demystifying Clickbait: You’ll NEVER Believe What I Learned

May 25, 2026

Instead of understanding clickbait, writers often avoid anything associated with the practice, to the detriment of their writing.
The 3 C’s of Informational Microcopy

March 20, 2026 Well-written informational microcopy should be clear, concise, and have character.

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Education

B.A. English
Davidson College

Live Online

Self-Paced

Taylor Dykes

Publications

Publications

Articles and Videos

More about Taylor

More about Taylor

Education