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Taylor Dykes is a User Experience Specialist with Nielsen Norman Group. She is currently working on research investigating trends in UX writing.
How people react to being told that AI helped create a piece of content varies with audience, context, the nature and degree of AI use.
With attention-spans dwindling, why do we still use long-form copy? Because some things are complex, require trust, and need SEO & AEO benefits.
Effective calls to action are essential for conversion. Start with an actionable verb, establish expectations, and communicate the action’s value.
Gather baseline metrics before starting a project so your team can demonstrate its impact.
UX copy comes in three sizes: Long-form, short-form, and microcopy. Meet users’ needs by using the right one.
Instead of understanding clickbait, writers often avoid anything associated with the practice, to the detriment of their writing.
Well-written informational microcopy should be clear, concise, and have character.
Although AI is (usually) good at editing, it doesn’t mean good prompting practices should be ignored. These 3 tips will help take AI edits to the next level.
Product-specific genAI needs to follow common digital writing practices in order to better fit users’ scanning needs.
Personas support user-centered design throughout a project’s lifecycle by making user groups feel real and tangible.
