Writing for the Web
Usability Week Courses
Usability Week offers courses about a broad range of web and application design topics. Most courses are also available as in-house training.
Business value and processes behind a successful content strategy
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Building a business case for investing in content strategy
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The step-by-step process to produce a content strategy for your web, email, mobile and social media content.
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How to expand your strategy to incorporate offline materials and other marketing collateral
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How to audit your existing web copy
Use formats and guidelines to create strong cross-media content and define your tone of voice
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The business value of content formats
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How to write sample formats and get people to use them
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Techniques for developing a tone of voice and using it consistently across platforms
Small text changes, big wins
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Low-cost copy-only improvements which can show immediate, measurable results
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Tips for troubleshooting usability issues with text
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Measuring the impact of copy-only improvements across various platforms
Search Engine Optimization | Full Day Training by Nielsen Norman Group
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Learn techniques for optimizing all your digital assets to satisfy current and future search algorithms
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Learn website technical and design best practices for SEO
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Tips for creating an actionable SEO plan
The foundations of writing web content. Tips for improving readability and conversion
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How people read online based on usability testing and eyetracking research
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Optimizing content for users, search engines, and accessibility devices
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Writing concise, benefits-driven copy to increase conversion
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Guidelines to increase usability
Build relationships with diverse audiences on multiple platforms through content
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Words to entice and educate users, and to convert them into repeat customers
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When and how to adjust content based on audience or platform
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Techniques to break up and organize information
Nielsen