Writing for the Web

Usability Week Courses

Usability Week offers courses about a broad range of web and application design topics. Most courses are also available as in-house training.

Writing for the Web

Usability principles for digital copywriting

  • How people read online based on usability testing and eyetracking research
  • Optimize content for users, search engines, and accessibility devices
  • Write concise, benefits-driven copy to increase conversion
  • Increase usability by following our web writing guidelines

Content Strategy: Day 1

Business value and processes behind a successful content strategy

  • Building a business case for investing in content strategy
  • The step-by-step process to produce a content strategy for your web, email, mobile and social media content.
  • How to expand your strategy to incorporate offline materials and other marketing collateral
  • How to audit your existing web copy

Content Strategy: Day 2

Use formats and guidelines to create strong cross-media content and define your tone of voice

  • The business value of content formats
  • How to write sample formats and get people to use them
  • Techniques for developing a tone of voice and using it consistently across platforms

Copy Tactics and Optimization

Small text changes, big wins

  • Low-cost copy-only improvements which can show immediate, measurable results
  • Tips for troubleshooting usability issues with text
  • Measuring the impact of copy-only improvements across various platforms