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Nielsen Norman Group
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| Strategies to enhance the user experience | ||||||
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Nielsen Norman Group
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| Strategies to enhance the user experience | ||||||
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Chicago
Amsterdam
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Fundamental Guidelines for Web Usability
Jakob Nielsen Which of the 2,307 documented Web usability guidelines are most important? This tutorial focuses on the key insights into people’s website behavior and on the resulting top guidelines for making your website easier and more enjoyable to use. Understanding these general principles will help you think through design problems, analyze usability challenges specific to your own project, and make the correct trade-offs when you have conflicting considerations. This course distills our findings from our testing of 964 websites with 3,062 users in 18 countries across 4 continents, including usability tests, field studies, and eyetracking research. What You’ll LearnIn this session, you’ll learn:
Course Outline
FormatThis full-day tutorial includes lectures, extensive video highlights from user testing and eyetracking, and some exercises. HandoutsCopies of the presentation slides Who Should Attend?This course is suited both for usability veterans and people new to Web usability. For novices, the tutorial offers the most basic and important guidelines for improving Web designs. For attendees familiar with some guidelines, the tutorial offers the chance to learn the principles and research that underlie the recommendations. Understanding the foundations of usability will let all attendees use principles to analyze their own unique design problems. Copenhagen Seminar:We also present this seminar in Copenhagen on November 14, 2007. Instructors
Jakob Nielsen is a principal of Nielsen Norman Group. He is the founder
of the “discount usability engineering” movement, which emphasizes fast and efficient methods for improving
the quality of user interfaces. Nielsen, noted as “the world’s leading expert on Web usability” by
U.S. News and World Report and “the next best thing to a true time machine” by
USA Today, is the author of the best-selling book Designing Web Usability: The Practice of Simplicity,
which has sold more than a quarter of a million copies in 22 languages. His other books include Usability Engineering,
Usability Inspection Methods, International User Interfaces, Homepage Usability: 50 Websites
Deconstructed, and Prioritizing Web Usability. Nielsen’s
Alertbox column on Web usability has been published on the Internet since 1995
and currently has about 200,000 readers. From 1994 to 1998, Nielsen was a Sun Microsystems Distinguished Engineer. His
previous affiliations include Bell Communications Research, the Technical University of Denmark, and the IBM User Interface
Institute. He holds 79 United States patents, mainly on ways of making the Internet easier to use.
Hoa Loranger is a User Experience Specialist at Nielsen Norman Group and heads the San Diego office.
Loranger has consulted with many large, well-known companies in such industries as finance, customer support, intranets,
e-commerce, entertainment, and technology. She has conducted international usability research worldwide and has given
keynote presentations and tutorials on a wide range of topics, including user testing, paper prototyping, and fundamentals
of Web usability. She coauthored the book Prioritizing Web Usability
(New Riders Press) and has written reports on design for Flash-based
applications, investor relations,
“about us” pages,
B2B websites,
location finders, and
teens.
Before joining NN/g, she served as human factors lead for Intuit’s Consumer Tax and Small Business Division,
where her group was responsible for user-interaction and visual design for the TurboTax product line. At TRW
(now part of Northrop Grumman), she specialized in both hardware and software systems, including navigational
applications and computer configurations in military vehicles. Loranger earned an M.A. in human factors and applied
experimental psychology from California State University, Northridge, and a B.A. in psychology from University of California, Irvine.
Kara Pernice is the Director of Research at Nielsen Norman Group and heads the company’s East
Coast operations. She has led many of NN/g’s major intercontinental research studies, generated the resulting design
guidelines, and coauthored several reports, including
designing corporate intranets,
designing for accessibility,
designing for people over the age of 65, and
designing websites to maximize press relations.
She is a leading authority on intranet usability and eyetracking usability (The Wall Street Journal
called her “an intranet guru”). She judged the submissions for and coauthored NN/g’s
government intranets report and its Intranet Design
Annuals in 2001,
2002,
2003,
2005,
2006,
2007, and
2008.
She has also done extensive research in evaluating emotion and design, has given presentations on a wide range of topics,
and has worked with clients in various industries, including publishing, entertainment, technology, finance, pharmaceuticals,
and government. She has more than 15 years of experience in evaluating usability, and has established successful usability
programs at Lotus Development, Iris Associates (an IBM subsidiary), and Interleaf. She chaired the Usability Professionals’
Association 2000 and 2001 conferences, and served as 2002 conference advisor. She holds an M.B.A. from Northeastern
University and a B.A. from Simmons College.
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