Tutorial: Writing for the Web (training in content usability)

Nielsen Norman Group Workshop

Writing Workshop: Writing for the Web (Content Usability)

		Full-day tutorial. Price: $9,000 (plus travel expenses)

Objective		Attendees will learn to create web content that is useful, usable, and appealing. Rewriting text according to our guidelines usually doubles a website's or intranet's usability, as well as increases the chance that key messages are communicated.

Course Agenda		Full-day event with a combination of lectures, video highlights from user testing and eyetracking, and exercises, including rewriting pages from your own website or intranet. Outline: Understanding People How users read Reading in the real world Reading online New findings from our eyetracking studies Differences across user groups Understanding your audience's comprehension level Reading levels and low-literacy users English as a second language Rules of thumb for different types of site Understanding Writing Rules of web writing Guidelines for effective communication How to increase credibility on the Web How users learn to trust How to keep that trust through good content Finding a "voice" for the site Why consistent voice matters Humor Increasing your content's appeal Organizing content Linear and non-linear narrative By task By topic By audience Alternatives Optimizing every part of the page Headlines and titles Summaries and other microcontent Body text Informative links Understanding the Technology Writing to be found Search engine optimization (SEO) Keywords Techniques to avoid Making content more accessible Graphics -- when to use them, when to avoid them Help and online documentation Press releases and writing for the media Writing for alternative media: Blogs and Wikis Writing to be printed out Understanding Organizational Politics Style guides Repurposing content What types of content repurpose well How to use content across media types Content management strategies Justifying the re-write ROI calculations Metrics to collect when measuring content usability Gathering evidence -- testing your content This workshop can be run in two different ways: with more of a focus on principles and lectures or with more focus on hands-on rewriting of your own content. We recommend including both components, but the balance can be adjusted according to your preferences.

Who Should Attend		This tutorial is intended for web designers, intranet contributors, online and technical writers and editors, usability engineers, sales and marketing professionals, and managers of these functions. Although there are no prerequisites, a general knowledge of web usability issues and some experience with writing in general are useful. If the workshop is to have a substantial hands-on component, it should include no more than 10 content contributors. With a smaller number of exercises and more lecture-based instruction, a much larger number of attendees can be accommodated.

How to Order		Please contact Nielsen Norman Group at info@nngroup.com if you are interested in more information or would like to request this workshop. Note that availability of our senior staff is highly variable: usually we need at least one month's notice. If you need the workshop on a specific date or if international travel is involved, three months' notice would be preferable. The listed price is for courses within the United States. Courses in other countries have a higher cost.

How to Order

Please contact Nielsen Norman Group at info@nngroup.com if you are interested in more information or would like to request this workshop.

Note that availability of our senior staff is highly variable: usually we need at least one month's notice. If you need the workshop on a specific date or if international travel is involved, three months' notice would be preferable.

NN/g Contact Information

Writing Workshop: Writing for the Web (Content Usability)

Objective

Course Agenda

Who Should Attend

How to Order