Create delightful experiences that touch, convince, or excite your audience

A positive user experience isn’t just about usability. To create a truly delightful product and influence your customers, you’ll need to understand the psychological principles behind persuasive and emotional design.

Who Should Attend

UX designers and researchers who are interested in learning more about the role of social psychology and behavioral economics in UX

What You'll Learn

01 Recognize and respond to users’ emotional reactions
  • Understand the main types of emotional reactions to designs
  • Create a positive first impression
  • Put users in a state of cognitive ease
  • Build trust with users to improve credibility
02 Reduce decision-making difficulty for users
  • Understand the factors that make it difficult to make choices
  • Help users differentiate between alternatives
  • Improve satisfaction and reduce regret
03 Increase user motivation and satisfaction
  • Accommodate the fundamental human motivations
  • Create designs to facilitate autonomy
04 Leverage cognitive biases to assist and protect users
  • Protect users from potential confusion or dissatisfaction
  • Help users recognize what they are looking for
05 Ethically persuade users to your way of thinking
  • Encourage future behavior based on past behavior
  • Motivate users to give something back by giving them something first
  • Leverage the voice of others to bring credibility
  • Proactively avoid tricking users with deceptive (dark) design patterns

This Course Includes

  • Findings and videos from our own usability studies (including eyetracking) 
  • Screenshots of designs that work and don’t work, and why
  • Hands-on exercises with feedback from the instructor
  • Reading list of our favorite literature on psychology and design

Learn from Industry Experts

Why NN/g

What People Say About This Course

  • AWESOME session! The speaker is entertaining and the content is completely full of helpful information with real-life uses. I took notes on almost every slide. Everything was insanely useful!

    Nicole
    Ford Motor Company

  • I've always been fascinated and intrigued by the reasons behind why humans do what we do. This course took a deep dive into the psychcology behind human behaior. I was very impressed by how much we covered in a depth that was impactful. Everything tied seamlessly into one another and I feel I already have retained a ton of useful information to take action on. I'm also very inspired to continue my own research in this field. I would highly recommend everyone experience this course.

    Jacquelyn
    DockYard

  • I was hesitant taking a class about "emotion" but I gained a LOT from the class. Great concepts. Put concepts to a lot of vague ideas or unknown reasoning for why I feel certain ways seeing different designs.

    Renae

  • Great insights from research and meta-research. NN/g has done legwork and stat aggregation that we are too busy to do.

    Pete
    University of Arizona

Frequently Asked Questions

How will I get the link to the Zoom meeting for the course?

60 minutes before your course begins, your link will be available when you log into your NN/g profile.

Can I watch a recording of the course?

Virtual courses are live events that extend throughout the day and include many periods of interactive exercises. The learning experience cannot be replicated by simply watching recordings after the event. We will not be making course recordings, and making your own recordings is not permitted.

Will I be able to network and get to know other participants?

You'll join a Slack community for both course-related discussion and networking with fellow participants. You'll also be able to use the Slack workspace before, during, and after the event to maintain your connections. You'll be invited to join the Slack community the week before the event starts.

What equipment will I need to participate in NN/g live online courses?

You'll be streaming video and audio to your computer, and also speaking with other participants. Make sure you have:

  • A laptop or desktop (using a tablet is not recommended)
  • A stable high-speed internet connection
  • Speakers or headphones
  • A microphone
  • A webcam
Do I really need a microphone and webcam?

White it's possible to attend our virtual courses without your own webcam or microphone, you will not be able to fully participate in learning activities. Many of our courses use hands-on practice as the primary way of learning design and research techniques. You'll learn more during these activities if you can fully participate, and your collaboration partners can see and hear you. We also recommend using headphones.

Do I have to download any software?

All courses use Zoom and Hightail, a file-sharing service. Some courses require the use of Google Drive apps or Miro. All tools are free to use and do not require you to create an account, but you should ensure your device permissions allow you to access these tools.

  • Zoom is a video conferencing service. Our meetings follow security best practices, including passwords and waiting rooms. We recommend installing the Zoom app, which is free. If you are not able to install the Zoom software, you can also join through Chrome web browser. Test your access to Zoom.
  • Hightail will be used to share downloadable course materials (such as PDF copies of presentation slides). Test your access to Hightail. (If your network blocks you from access Hightail, during the event our conference team will be able to assist you with alternative ways to receive your course materials.
  • Google Drive apps are used for collaborative learning activities. If you are not able to use Google Docs or Sheets, you will be able to download copies of the activity materials, but may not be able to fully participate in group work. Test your access to Google Docs.
  • Miro is an online whiteboarding tool and is used for collaborative learning activities in some courses. You can download the Miro app or open a Miro link in your browser.
Will my internet connection be fast enough?

You will need a stable internet connection with a minimum of 3 Mbps (up and down) in order o participate in 
NN/g virtual courses. Ideally, a faster connection speed of 25 Mbps download and 5Mbps upload is recommended to ensure HD video and audio quality. If you are using a WIFI network, disconnect all other devices from that network to improve the streaming quality. Check your internet connection speed.

Can I join from my phone or tablet?

We do not recommend attending our classes from a small-screen device. Although you will be able to connect to the meeting, it will be difficult to see the detailed examples shared during class. It will also be extremely difficult to participate in collaborative exercises which require typing and interactive documents.