When users didn’t know whether an image was AI-generated, the images we tested did not create any perception penalty compared to stock photos.
Study your users’ real-life behaviors and make data-informed design decisions
Rachel Banawa
Experience Specialist
Rachel Banawa, Ph.D. is an Experience Specialist at Nielsen Norman Group. Rachel leverages her extensive training in quantitative methods and statistics in her research to turn complex data into actionable, evidence-based insights. She draws on her background in psychology and public health to bring an empathetic and holistic approach to understanding diverse user needs.
Prior to joining Nielsen Norman Group, Rachel worked as a Research Associate at the Fitzhugh Mullan Institute for Health Workforce Equity and as a Graduate Student Researcher at the University of California, Los Angeles. In these roles, she applied quantitative research methodologies to investigate pressing public health issues, with a focus on mental health and the lived experiences of marginalized and underrepresented populations.
She holds a Ph.D. in health policy and management from the University of California, Los Angeles, a Master's in health policy and management from the University of North Carolina at Chapel Hill, and a Bachelor’s in psychology from North Carolina State University.
Courses taught by Rachel
Courses taught by Rachel
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Analytics and User Experience
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Measuring UX and ROI
Use metrics from quantitative research to demonstrate value
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Statistics for UX
Calculate, interpret, and report the numbers from your quantitative UX studies
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Survey Design and Execution
Use surveys to drive and evaluate UX design
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UX Basic Training
Foundational concepts that everyone should know
More about Rachel
More about Rachel
Education
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B.A. Psychology
North Carolina State University -
M.S. Public Health
University of North Carolina at Chapel Hill