Full day training course

Designing for Millennials

Everything you need to know to attract and impress Millennials, the first generation of digital natives

The first generation to be raised on the Internet has reached young adulthood—meaning they’re now earning and spending more money than ever before. Unfounded stereotypes and theories about Millennials are running rampant, but don’t underestimate this increasingly important demographic.

This course will give you a thorough understanding of the characteristics that most Millennials tend to exhibit, as well as how to design interfaces that appeal to them. It also covers the behaviors and tendencies observed in college students and other young adults—not just those belonging to the Millennial generation—so you’ll learn strategies that will be useful for decades to come. Our portrayal of Millennials is based in research, not vague stereotypes.

"Just the right amount of information to create web content that will appeal to everyone without losing Millennials. This course has inspiring info about how young adults see the web and consume information."

Lauralee Haefner, University of Rochester Medical Center — Pediatrics

Topics Covered

Topics Covered

  • Who exactly counts as a Millennial
    • Age ranges
    • Myths and stereotypes about Millennials
  • How young adults use the web
    • Information seeking behavior
    • Young adults' complicated relationships with their smartphones
    • Social media
  • How young adult users differ from other audiences (including teens and older adults)
  • Designing interfaces that are visually appealing to young adult users
  • Writing content that hits the right tone and builds trust
  • Constructing effective navigation systems for young adult users
  • Maximizing the impact of multimedia
  • What millennials expect from search, and how they use Google
  • Tips for how to conduct your own user research studies with young adults

Free Material With Course Attendance

Free Material With Course Attendance

Report: Designing for Young Adults (Ages 18-25)

This 216-page report offers 81 design guidelines based on our usability research with young adults. Discussions and 175 screenshot illustrations supplement our findings.

Format

Format

The basis of the course is a lecture format with a couple of group exercises to reinforce the learned principles and guidelines.

The course also includes:

  • Findings and video clips from our own usability studies
  • Example designs that we deconstruct to show why they work and where they fail
  • Opportunities to ask questions and get answers
  • Interactive discussions to help you learn to design for young adults

Participant Comments

Participant Comments

"Topic and subject matter were great. Especially the stuff about how Millennials browse the web."

 

"Fantastic, relevant, recent data. Useful and actionable information. Thanks!"

 

"This really was invaluable and is completely applicable to my next project. Light bulbs!! Yes!"

 

"I learned so much. The pace of the course was just right. Kate was easy to understand and a subject matter expert! Loved the mix of video examples to illustrate points."

Christine Beatty, Verizon Marketing Operations

"Good evidence based information, good usability lab examples."

 

Instructor

Instructor

Kate Meyer

Kate Meyer is a User Experience Specialist with Nielsen Norman Group. She plans and executes user research to help guide strategy and implementation for websites and applications. She also leads UX training courses and conducts independent research for NN/g. Her research findings and recommendations are informed by her background in information theory and design, as well as her development experience. Read more about Kate.