Content Strategy Courses

The UX Conference Courses

The UX Conference offers courses about a broad range of web and application design topics. Most courses are also available as in-house training. Each course counts toward UX Certification.

Writing Compelling Digital Copy

Web content for the way your audience thinks and behaves

  • How people read online based on usability testing and eyetracking research
  • Optimize content for users, search engines, and accessibility devices
  • Write concise, benefits-driven copy to increase conversion
  • Increase usability by following our web writing guidelines

Content Strategy

Business value and processes behind a successful content strategy

  • Building a business case for investing in content strategy
  • The step-by-step process to produce a content strategy for your web, email, mobile and social media content.
  • How to expand your strategy to incorporate offline materials and other marketing collateral
  • How to audit your existing web copy

Omnichannel Journeys and Customer Experience

Create a usable cross-channel experience, including the web, email, social media, phone, print, apps and online chat

  • Understand how customers interact with organizations through many channels and touch points
  • Discuss guidelines for creating fluid and holistic experiences as users engage on many channels
  • Learn how to research your omnichannel user experience and understand the typical customer journey for common tasks
  • Discuss common barriers for success and how to position your organization to overcome them

Engaging Stakeholders to Build Buy-In

Get stakeholders on your side to launch the best possible UX design, content strategy, and other design priorities

  • How to get strategic agreement with stakeholders
  • Understanding the stakeholder point of view
  • Stakeholder mapping and other engagement techniques