Research Methods Courses

The UX Conference Courses

The UX Conference offers courses about a broad range of web and application design topics. Most courses are also available as in-house training. Each course counts toward UX Certification.

Measuring User Experience

UX metrics and quantitative usability studies to measure the effectiveness and business value of your design

  • Learn when you should be measuring usability
  • Learn how to measure usability with core UX metrics and how to use metrics to compare different designs
  • Understand how user experience improvements translate into ROI

Analytics and User Experience

Interpreting data trends in conversions, pageviews, and other user actions to identify opportunities and guide UX design

  • How to complement traditional UX/Usability qualitative testing methods with analytics data
  • Understanding UX interpretations of key analytics metrics
  • Figuring out where to start with analytics

Usability Testing

Do-it-yourself user tests: Plan, conduct, and analyze your own studies, using in-person, remote, or online methods

  • Learn how to set up and conduct your own usability studies so you can do them anytime, anywhere
  • Fine-tune your faciliation skills with expert guidance
  • Take home sample study plans and research materials to help you conduct your own studies

Personas: Turn User Data Into User-Centered Design

Successfully turn user data into user interfaces. Learn how to create, maintain and utilize personas throughout the UX design process.

  • How to turn complex user data into effective user personas
  • Time-tested techniques for embedding them into your design process

The One-Person UX Team Tool Box

Usability techniques and strategies to maximize your impact when you are the sole UX specialist on your project or in your organization

  • Learn how to structure your user-centered design research in a cost-effective way
  • Review more than 15 research methods that can be run quickly and inexpensively
  • Learn how to prioritize your time to maximize your value to the company instead of being spread too thin
  • Determine how to communicate and sell your results in your organization to get future funding

User Research Methods: From Strategy to Requirements to Design

How to pick the best UX research method for each stage in the development process

  • Learn about the importance of non-traditional (lab-based) user research methodologies
  • Determine which methodology to use for your projects and when it’s most appropriate
  • Experiment with research methodologies through hands-on exercises

Wireframing and Prototyping

Quick and cost-effective technique for identifying major usability issues early with sketches and paper. Perfect fit for Agile and Lean processes

  • Learn techniques for discovering usability issues early and shortening development time
  • Discover how paper prototyping can facilitate creativity and build consensus among team members
  • Conduct your own studies using wireframes and prototypes

Journey Mapping to Understand Customer Needs

Learn the process for capturing and communicating UX insights across complex interactions

  • Determine when to apply journey mapping as a design tool, and how to convince others of its merit
  • Learn how to gather and compile research into truthful narratives, and find out which research methods are best for the journey mapping process
  • Understand how to visualize findings in the end visual and use that artifact to communicate your insights to others